Pandemics, protests and politics: How The Week Junior tackles tough topics with its readers
Keeping up with the news is challenging for us adults at the best of times, and more so now than ever. More than 1 in 5 British people now actively… (more)
The Guardian rolls out global tests of its registration wall
News publisher the Guardian has ramped up tests of its registration wall to its global audience, with growing numbers of readers having reported spotting it over the past few weeks.… (more)
Inside the making of the coronavirus trajectory charts on the Financial Times’s “most viewed page ever”
If you’ve been following the coronavirus crisis online, it’s likely you’ll have come across the Financial Times’s coronavirus trajectory trackers. The publisher has had its data journalism team working on… (more)
The top 15 publishing and media podcasts
Podcasts are an increasingly popular way to relax, learn new skills or keep up with the news, but they can also be a brilliant way of staying up to date… (more)
“Our North Star is building habit”: How The Atlantic uses data for more effective subscription marketing
As the competition for reader revenue hots up, the ability to not only establish the triggers that drive people to pay, but to use them effectively will be of paramount… (more)
“This is the podcast we never wanted to have to make”: How 3 publishers pivoted to coronavirus podcasts
It appears that even a global pandemic cannot stop the growth of podcasts. Despite the loss of commuting time, some podcasts are seeing audience numbers continue to climb as people… (more)
How 4 publishers are approaching the first-party data shift and forging new relationships with advertisers
With the end in sight for third party cookies following Google’s bombshell announcement in January, first party data is set to become the dominant currency in the digital ad market.… (more)
“You either stand up, or you fold”: How the Big Issue is adapting in a time of crisis
Coronavirus has touched every aspect of the publishing industry, and many organisations have had to upend their workflows and operations in order to continue. But what happens when a core… (more)
How The Telegraph uses podcasts to drive loyalty and engagement between journalists and listeners
Daily news podcasts may be an obvious choice for news publishers looking to get into podcasting, but the field is crowded and resource costs can be high. Instead, publishers are… (more)
gal-dem launches membership model “at a time of reckoning for the media industry”
gal-dem, a publication dedicated to sharing perspectives from women and non-binary people of colour, announced yesterday that they were launching a membership scheme. gal-dem has been publishing since 2015, but… (more)
How AgriBriefing built a £150m media business in a decade
AgriBriefing - formerly known as Briefing Media - was established in 2012 by Rory Brown and Neil Thackray following the acquisition of Farmers Guardian from UBM for £10m. Brown and… (more)
“Great news for publishers”: UK scraps tax on digital editions
In an unexpected bonus for publishers in the UK, Chancellor Rishi Sunak has announced that the current 20% tax on ebooks, online newspapers and digital magazine editions will be abolished… (more)
What resources do you need to start a podcast?
In this extract from our Publisher's Guide to Podcasting report, we consider which resources are needed for publishers to get a podcast off the ground. Although podcasting is one of… (more)
Six ways publishers can develop successful digital products
Digital product development is an increasingly important part of a publisher’s everyday processes, especially as the emphasis grows on creating value for readers over and above the competition. But it… (more)
‘ThinkIn’ outside the box: how publishers are using member-exclusive conversations to add value and originate stories
As publishers grow more sophisticated with their reader revenue strategies, one trend in its early stages is the introduction of group calls and meetups as a benefit for subscribers or… (more)
How to rethink print: inspiring stories from three publishers
Fresh from Making Publishing Pay in London, Esther Kezia Thorpe reports on three publishers refreshing their approach to their print publications, and how successful they’ve been. Although the narratives of… (more)
“Bullish about the bundle”: The Information and Bloomberg trial year-long joint subscription
Powerhouse business and tech publishers The Information and Bloomberg Media have come together to offer a joint subscription to both titles in a trial which could see a longer term… (more)
No, the podcast ‘gold rush’ isn’t over. Podcasting’s golden age is just beginning
It’s a well-trodden hype cycle in the media industry. Some new technology comes along and starts to take off, publishers rush to invest, it falls dramatically short of expectations, and… (more)
Digital magazines far from dead: 83 million digital issues read in 2019 on ‘Spotify for magazines’ app Readly
‘All-you-can-read’ digital magazine app Readly has released its annual report into the trends, habits and insights of readers on its platform from the past 12 months. The report reveals that… (more)
Thrillist becomes the latest publisher to launch travel packages in revenue diversification bid
Food, travel and entertainment digital media site Thrillist is the latest publisher to move into travel packages as a way of diversifying revenue. Thrillist, a Group Nine Media brand, has… (more)