Threads: A Gen Z perspective
Mark Zuckerberg’s new “Twitter Killer” has arrived. But questions have surfaced, especially from the key demographic it needs to be successful – Gen Z. Below,…
“Nothing replaces the human touch”: Lessons from the JournalismAI project
“The role of the journalists became even more important as they explored these tools further.” Attended by more than 400 delegates from 43 countries, the…
The story of Europe’s hottest TikTok news account: Ac2ality
???? Listen to this article For this week’s blog post we interviewed Gabriela Campbell, co-founder of an all-Spanish news media company, Ac2ality. We dive into the work…
Voices of Gen Z: A guide for media practitioners
Navigating Gen Z’s interaction with AI-powered technologies: Deeper insights and perspectives Incorporating direct input from representative members of Gen Z, this section aims to provide…
Lifespan of an article: How it’s impacted by traffic source, topic, and more
When does news become old news? In an age where readers receive real-time notifications every time news breaks, how long can we expect a given…
“Beginning of an exciting new era”: What does the future of news look like?
Exploring what the future of news could look like with the increasing prevalence of AI This is an excerpt from our free-to-download report, AI implications on…
Meta’s Threads is surging: What publishers need to know
Meta’s new Threads platform is going gangbusters, but mass migration from Twitter is likely to remain an uphill battle Twitter’s move on July 1, 2023, to limit…
6 technologies shaping the future of news publishing
???? Listen to this article Today we launch an article series under the theme ‘Technologies Shaping the Future of News’. In the next few months…
Publishers: The secret to making your database your biggest asset
As part of our Collectif, in which we feature the work of our partners (see more here), the team from The Data Business explains how media…
What is ‘in-stream checkout’ and how can it benefit the publishing industry?
As a publisher, growing and maintaining an audience while effectively monetising your online properties is a balancing act – one that’s only getting harder as…
How publishers can gain traction with younger audiences: Case study
This is an excerpt from our free-to-download report, AI implications on Gen Z Audience Development Will Media, founded in 2020, has made significant inroads into the…
Lessons learned from working with publishers in Japan: Q&A
Global adtech leader Ogury entered Japan a little over a year ago. Since then, the company got to grips with the specificities of this market …
The end of “free-for-all” internet? — What publishers need to know
Twitter limits could offer an unexpected boost for news publishers Recently, a pivotal announcement from Twitter owner Elon Musk sent shockwaves through the digital world.…
“You cannot build a media company and not be profitable”: Publishing insights from the Morning Brew
“The only way to succeed in media is through niches” Attended by more than 400 delegates from 43 countries, the FIPP World Media Congress in…
Stop the churn: Improving subscription retention rates
10 ways to combat churn and improve subscription retention rates To thrive in today’s competitive media landscape, publishers must make subscription retention a priority. Subscription…
Publishers: Revenue sources and investment priorities, from the Specialist Media Innovators
Europe’s specialist media innovators share where they are investing and their main revenue sources This is an excerpt from our free-to-download report, Specialist Media Innovators in…
Publishers are tackling news avoidance with non-news verticals: Here’s how
The 2023 Digital News Report highlights the continued high level of news avoidance In 2022, the Digital News Report showed selective news avoidance – a…
Publishers are finally getting serious about TikTok: How can they thrive?
For the past few years, TikTok has been the platform at the cutting edge of social media, with a rapidly growing, young cohort of users.…
Gen Z and AI: The Publishers’ Guide
This is an excerpt from our free-to-download report, AI implications on Gen Z Audience Development From X to Millennials, A to Z: A Comprehensive Guide to…
AI is coming for search engines: What publishers can do about it
How can publishers prepare for a world without search? Let’s take a look. Generative AI tools like ChatGPT aren’t just coming for people’s jobs —…
