Late Payment in Programmatic Advertising Hurts Publishers
Despite the exponential rise in programmatic advertising, late payment has become an area of increasing concern. In fact, it’s so contentious that a lot of…
Vanity Fair Launches Digital Paywall
Vanity Fair is joining the long list of publications at Condé Nast that are putting their digital content behind paywalls, as the publisher battles print…
UK Digital Advertising Spend Up 14.3%, Driven by Smartphone and Video
PwC and IAB released their findings into UK digital adspend this morning and disclosed that the total figure – £11.5 bn ($16bn) in 2017 –…
UK ad viewability reaches new highs, especially below the fold
Ad viewability in the UK has reached its highest level since 2014, according to ad verification firm Meetrics, continuing what is a clear upward trend.…
Opinion: Net neutrality – every voice counts
Today, the 2015 Open Internet Order is set to be repealed by the FCC. This will give internet service providers (ISPs) the power to control…
Newsletters: What Publishers Can Learn from Vox Media and The Telegraph
Publisher newsletters are back in vogue, driven by commercial considerations, improvements in newsletter tech and not least audiences’ desire for razor-sharp curated content they can regularly…
Google’s “Talk To Books” might have just changed everything
Last Friday, Google unveiled “Talk To Books,” a new tool which uses semantic search – search based on meaning, rather than mere keywords, and powered by the…
IPA Bellwether: Positive news for adtech
The IPA’s Q1 2018 Bellwether Report released yesterday has found that 5% of UK companies are raising their budgets in the first quarter, down from 8.6% in the previous…
Apple to launch magazine subscription service
If reports originating from Bloomberg are true, Apple is making a renewed foray into the world of publishing with the launch of a news and…
Why DigiTrust’s Unified ID is finally challenging the status quo for cookies
We’ve been hearing about the imminent death of the traditional cookie-based approach to identifying website users for some time. The problem is nothing has yet…
Google to Publishers on GDPR: “Take It or Leave It”
In a blog post a few weeks ago, Google announced how its ad-serving technologies will comply with the EU’s GDPR. In short, Google will control all the…
Key takeaways from Mark Zuckerberg’s Congressional appearance that media professionals should know
In the most high profile chapter in the Cambridge Analytica scandal, Facebook chief executive Mark Zuckerberg was grilled by US lawmakers on Capitol Hill yesterday (April…
Lessons from Three Publishers: Effective Use of Newsletters
Over the past two years publishers have realised that they shouldn’t take their audiences for granted. Research around loyalty and brand recognition on social platforms…
Ads.txt errors plague 16% of publishers
The widespread adoption of ads.txt can be a double-edged sword for publishers. On one hand, ads.txt—an Interactive Advertising Bureau (IAB)-backed text file that lets publishers…
Flipboard reclaims its crown as a serious source of traffic for publishers
Parsl.ey has found Flipboard is the No. 5 traffic source for digital publications, behind only Google, Facebook, Twitter and (only just behind) Pinterest. Flipboard is a news…
Why we need a new metric for mobile ad viewability
The issues with ad viewability are well-documented. Research regularly pops up which more often than not unearths cases of fraud, bots and misleading reporting, with…
Display Advertising Continues to Drive Publisher Revenue
AOP and Deloitte reveal UK publishers’ total digital revenue has increased 5.6% on a 12-month rolling basis to December 2017, largely driven by display advertising.…
Future Publishing confirms Newbay Media acquisition
Future Publishing has confirmed its purchase of US content business Newbay Media for £13.8m, broadening the publisher’s reach across conferences, magazines, events, digital content and data…
Google Chrome’s mobile article suggestions now 4th greatest source of referral traffic
Chrome’s mobile referrals are now 4th, behind Twitter, Facebook, and Google Search. Research by Chartbeat’s data science team reveals that Google Chrome’s Articles for You (also known…
Publishers bristle at agencies’ demands for first-party data
Ad agencies using data to retarget publishers’ audiences is nothing new. But multiple publishers have said they’re getting more frequent, onerous demands from ad agencies…
