Business Insider’s fascinating approach to paywalls and free content
As we embark on a new decade, I think it’s safe to say that the metered paywall’s best days are firmly behind it. This method…
The death of the cookie signals a new golden age for publishers
Opinion Google has spoken. The third-party cookie is dead. No more speculation, rumour or dread. Last week it finally announced that it will block third-party…
TikTok could dethrone Instagram, says Snap founder, as 2020 heralds “a significant shake-up in the social media pecking order”
The winds of change are blowing hard at the onset of 2020. Just days ago we reported about TikTok overtaking Facebook to become the 2nd…
How Complex Media became one of the most innovative digital publishers
Back in September, I logged onto Twitter one day and saw that the actor Shia LaBeouf was trending. At the time I had only a…
Backed by Hollywood A-listers and top news publishers, Quibi aims to transform mobile storytelling
A new subscription-based mobile video streaming service is rolling out, with exclusive shows from Hollywood A-listers including directors like Steven Spielberg, Guillermo del Toro, Sam…
As Instagram growth stalls, Pinterest surges to become the 3rd biggest social media platform in the US
Research firm eMarketer reports that US user growth for Instagram fell to single-digits, for the first time ever, in 2019. eMarketer projects a continued decline…
Revenue diversification for media and publishing businesses
Media brands need to develop more revenue streams as online display advertising declines. We all know this, but the challenge is working out new business…
TikTok, with more downloads globally than Facebook, enters 2020 with big plans for publishers and advertisers
TikTok has surpassed 1.5B downloads on the App Store and Google Play, according to Sensor Tower. The app reached an all-time high of 220M installs…
Linkedin Groups and Pages: what’s the difference for publishers?
See our guide to Facebook Groups vs Pages here. Linkedin’s value to publishers is largely dependent on whether it’s the right place for the brand.…
RIP third-party cookies: What Google’s ‘pivot to privacy’ means for publishers
Google has confirmed plans to make third-party cookies obsolete within the next two years, with an aim to ‘build a more private web’ according to…
“A trend no publisher—large or small—can afford to overlook”: Social commerce set to be the most important digital channel by 2029
Social commerce, that is, promotion and sales via social media sites, is looking at exponential growth in the coming years as digital native consumers grow…
The publishing industry begins 2020 on a “confident” and “happy” note
It was not too long ago that Bo Sacks, a veteran of the publishing industry since 1970, opined that “I think this is the new…
50% of publishers to double down on subscriptions in 2020, reports Reuters Institute
Podcasts and AI to play a greater role in news organisations’ strategies, and three-quarters of publishers are confident about their company’s prospects in 2020 Leading…
“We’re competing for that scarcest of modern world resources — attention”: How publishers are innovating for 2020, and beyond
“News Media Innovation 2020,” a new report from The Centre for Media Transition (an applied research unit based at the University of Technology Sydney), offers…
Print publishing remains relevant but continues its search for a long-term rationale
Amidst closures and frequency reductions, print publishing is hanging on tenaciously, trying hard to develop sustainable business models around trusted coverage, special editions and brand…
BuzzFeed plans to cut out “Google and other middlemen” to solve publishers’ attribution problem
After a tumultuous 2019, BuzzFeed is now edging closer to profitability, thanks in part to recent efforts in generating new revenue streams. The company’s newer…
Membership: What publishers can learn from other sectors
Publishers aren’t the only ones using subscription pricing. Organizations as wide-ranging as Amazon, Salesforce, Burger King and Caterpillar have all invested in recurring revenue models…
Media M&A, reader revenues, data and advertising: What publishers can expect this year
2020 has now firmly landed, and as we gear up to go back to work, many of us will be wondering what this new year…
Local news reborn at the humble library?
Grim. Grim. Grim. That pretty much sums up the newspaper industry in the US, especially amongst the major chains that serve many markets. But the…
How publishers are taking shoppable content into the future
As part of WNIP’s series based around our Publisher’s Guide to Ecommerce report, Damian Radcliffe explores how publishers are taking eCommerce to the next level with direct…
