Secrets of second-party data, and how to activate it at scale
Driving real results in a post-cookie future With the end of third-party cookies in 2023, 85% of all web traffic will be unauthenticated. Some of…
50 ways to make media pay: Other established and emerging ideas
This is an excerpt from our free-to-download report, 50 Ways To Make Media Pay In this final section, we explore examples of well worn wider business…
“Tremendous benefits to news media companies”: How publishers are placing data at the center of their decisions
“While every publisher is drowning in data, only half have a roadmap — and I’ve yet to find a publisher who is totally happy with…
50 ways to make media pay: Content
This is an excerpt from our free-to-download report, 50 Ways To Make Media Pay 1. Partnerships with platforms Given the power of platforms as go-to content…
Associated Press is creating new relationships with newsletters: Here’s why
“Newsletter’s barrier to entry, reach and engagement is not just a nice to have, it’s essential.” Several major market forces have brought newsletters to the…
“52% uptick in time spent on-site”: Why one millennial publisher turned to short-form, vertical video
Headquartered in Toronto and founded in 2013, Narcity Media, has the ambitious aim to become the largest urban news and travel website on the North…
How publishers are growing subscriptions with newsletters: Insights from WAN-IFRA
“One-size-fits-all products don’t spark much desire any longer” in the new world of journalism, suggests WAN-IFRA’s new report, Understanding your audiences in a deeper way.…
50 ways to make media pay: Advertising
This is an excerpt from our free-to-download report, 50 Ways To Make Media Pay “Subscription-based website revenue is recurring and more predictable than ad rates, which…
“Pageview uplift 7x”: How publishers such as Slate and Texas Monthly are using read-it-later apps like Pocket
As Mark Sternberg wrote recently in Adweek, read-it-later apps are gaining traction with publishers looking for new ways to distribute content to habitual readers. For…
How publishers are growing subscribers by serving specific audience segments: Lessons from WAN-IFRA
WAN-IFRA has published a new report sharing insights from newsrooms working on creating robust digital businesses. The report, “Understanding your audiences in a deeper way,”…
Expectations dampen, but sharp growth still predicted: IPA Bellwether Q4 2021
2022/2023 will see larger marketing budgets as companies continue to recover If the Q3 2021 IPA Bellwether report optimistically predicted an impressive bounce back for…
50 ways to make media pay: Paywalls
This is an excerpt from our free-to-download report, 50 Ways To Make Media Pay Online paywalls are a primary means for publishers to encourage audiences to…
“Better opportunities for both engagement and monetization”: Publishers prioritizing audio/video innovation in 2022
67% of publishers plan to focus on iterating and improving existing products this year, according to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions…
The year in subscriptions: A growth story
Platforms and publishers benefitted from steady growth in consumers paying for content 2020 saw many publishers enjoy Covid-induced waves of new subscribers. But as life…
Publisher growth strategies for 2022: Reuters Institute
8 out of 10 publishers are focusing on subscription strategies 79% of publishers are focusing on subscription or membership strategies as their most important revenue…
Video still an area of active investment for publishers, but it’s now substance over style
Despite the lack of industry-wide excitement, video continued to be a focus of investment for publishers in 2021. There are still benefits to using video…
Strong advertising recovery sees subscription-only publishers reconsider ‘all ads are bad’ mantra
With the ad market roaring back after the pandemic, advertising’s reputation has been somewhat rehabilitated as part of the revenue mix. But platform domination continues…
6 out of 10 publishers say revenue has increased over the last year: Reuters Institute
News publishers report more revenue from multiple sources and plan further push into reader revenue One of the biggest surprises in this year’s survey is…
Publishers laid the foundations for their own strategies, even as tech giants rocked the industry
The year in data and privacy Chrome’s cookie delay has been a welcome respite for an industry under pressure. But with no viable replacements on…
“The power of community”: How a small publisher hit 50,000 paying members through audience engagement
Founded in 2004, The Local provides news and essential information for foreign residents in nine European countries including France, Italy, Germany, Spain and Switzerland. Published…
