Developing a failsafe advertising strategy with CRM
The proliferation of media outlets and the deluge of online content mean consumers now have much greater choice, and as a result, publishers and media…
Q&A: Workbooks, cloud-based CRM and marketing automation platform
Founded in 2007, Workbooks is headquartered in the UK and delivers cloud-based CRM and business applications to growing and mid-market organisations, including publishers. Its technology…
