Wessenden Marketing • Media Makers Meet

Wessenden Marketing

Wessenden MarketingMonojoy Bhattacharjee

Magazines still have a future. But it’s very different from their past.

Wessenden Marketing, the UK insights consultancy and author of the annual mediafutures survey, has released its overview of the UK magazine market entitled, “Good News…

The MX3 Innovators In Specialist Media Europe (consumer media edition)
How pioneering specialist consumer media publishers across Europe are reinventing business models and diversifying revenue
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Skills, Talent and Recruitment in the Age of AI
The state of skills, talent and recruitment across the media industry, with a special focus on the implications of the emergence of AI.
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Mx3 Leadership Report: Media For Interest-Based Communities
Rich insights on niche audiences and how to successfully engage and monetise them
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HOW TECHNOLOGY WILL SHAPE THE FUTURE OF MEDIA
Key presenters at FIPP Congress 2023 share their views on how technology – especially AI and Web 3.0 – will shape the future of Media
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AI implications on Gen Z audience development
Key insights into how AI is influencing Gen Z’s media habits
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Specialist Media Innovators in Europe
How specialist media businesses are reinventing business models and diversifying revenues
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Key trends from FIPP World Media Congress 2023
Key insights from many of the world's leading publishers
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Innovation in news media and journalism
Innovation – what it is, barriers to implementation and examples of innovation in practice
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AI and the Media
Insights on the consequences of AI for media companies
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Strategies for Navigating an Economic Downturn
Insights from several decision-makers on sustainable strategies for the future
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The power of data in content creation
As we look ahead to Revenue Europe in four weeks’ time (Berlin, Oct 1st), the event’s main focus will be revenue strategies of which data tech and statistical modelling are playing an increasingly important role. TL:DR: Media companies that use data insights to deliver a personalised user experience generate 40% more revenue. [Editor’s Note: This post first …
Unlocking AI’s Potential for Publishers: A Strategic Approach to Maximizing ROI
In a recent post on LinkedIn, 67 Brick’s CEO Jennifer Schivas-Porter asked her colleagues what they’d been working on for publishers when it came to AI – the responses were so insightful we asked her to expand upon them. TL;DR: It’s all about strategic focus, use cases and ROI. Over to you, Jennifer… At 67 …
How DN Media Group is using AI
Established in 1889, DN is one of Norway’s most respected business newspapers, providing comprehensive coverage of financial markets, corporate news, and economic trends. Hanne Brønmo Innerdal, DN Media’s AI Lab Lead, and Magnus Aabech, DN Media’s Development Editor, outline how the publisher is currently using AI. This feature was originally published on the Bright Sites newsletter and …