Next-generation news media: How to adapt to meet Gen-Z
Gen Z will consume news from established media brands, but they want platform-specific content that is aligned with the format it is distributed on. Wavemaker’s…
Adoption of first-party IDs is nearing third-party cookie volumes for publishers
Adform, the global integrated advertising platform, has released data showing how an overwhelming majority of publishers in key European markets are now passing first-party IDs…
