The importance of data segmentation for publisher marketing success
Effective marketing, both in attracting new audiences as well as retaining existing customers, is a cornerstone of any media business. As part of this, in-depth…
Navigating the new 2024 email guidelines: A roadmap for Gmail & Yahoo
Today, new guidelines have been introduced by two of the largest email service providers, Gmail and Yahoo. The changes will require email senders to prove…
Behind the curtain of bulk data suppliers: The questions you should be asking
As part of our Collectif, in which we feature the work of our partners (see more here), the team from The Data Business examine B2B bulk data suppliers.…
The benefits of data mining for media brands
As part of our Collectif, in which we feature the work of our partners (see more here), the team from The Data Business look at the importance of…
