How reporters can walk a mile in their sources’ shoes
One purpose for journalism is to enable a community to speak with itself. In this conception journalists are a mouthpiece for the community, to allow…
What journalists can leave behind on our way to the Promised Land
I often refer to the journalism community as a diaspora. Like the Jews in the biblical story of Moses, we’ve left. Most people know the…
How pandemic uncertainty sparked innovation in the media industry
They say necessity is the mother of invention. It’s a truism that can be traced back as far as Plato, who said in The Republic,…
“Each text message results in a handful of subscriptions”: NOLA.com acquires 19K+ subs by texting locals during Hurricane Ida
Georges Media Group is Louisiana’s largest media organization, delivering 24/7 news coverage through NOLA.com and The Times-Picayune newspaper which has been published in New Orleans…
How the SF Chronicle is keeping locals updated amid record wildfires
TLDR: With hundreds of wildfires raging throughout the summer, the San Francisco Chronicle has focused on text messaging as a key means of notifying its…
How the media industry rebuilds by becoming human again
Writing a prediction piece for the media industry in 2021 is difficult. If I were doing something similar in December of 2019 maybe I would…
The Tampa Bay Times needed new ways to engage with readers, so it started texting them
Guest Column For our coverage of a historic election, the Tampa Bay Times wanted to implement a significant shift in how we interacted with our…
Q&A: Subtext, the platform BuzzFeed and Gannett trust for texting their audiences
Subtext is the fourth product spun out of Alpha Group, the in-house tech and media incubator for Advance Local, one of the largest media groups…
