Democracy dies behind paywalls
We all surf dozens – even hundreds – of sites and sources, yet none of us can afford to subscribe to everything we’d want to…
The journey to subscriptions: Andy Baker
Andy Baker has over twenty years’ experience of building digital media businesses, including start-ups, turnarounds, and the buying and integration of acquisitions. He runs The Lawyer,…
“We got in better fighting shape”: Industry insiders on the impact of the pandemic
The impact of the pandemic (on the media industry) may be smaller than expected, according to Tim Peterson, Senior Reporter, Digiday. Petersen talked with several…
Moving readers from free to fee: An inside look at successful premium publishing strategies
In a world where consumers are accustomed to getting many digital goods for free—from apps to podcasts to instant facts online—convincing them to fork over…
Embrace tech, boycott Facebook: Financial Times charts its course to a million paying subscribers
The Financial Times marked 130 years in 2018, with a paying readership of more than 930,000, three-quarters of which are digital subscriptions. It was also…
How publishers are navigating the perilous path to diversification
Many quality publishers are navigating the “valley of death” on their migration from an advertising-funded model to one more reliant on direct reader revenue. It’s…
Surge of the “Times”, on both sides of the Atlantic (and how)
Earlier this month, News UK announced a major subscription milestone with The Times and The Sunday Times reaching 500,000 subscribers at the end of June…
How publishers can (and should) harness the power of membership
Adopting a membership orientation can be a simple and powerful way for media companies to reinvent their business models. In fact, membership can make them…
Publishers can now monetize Facebook videos
Facebook has been flirting with video monetisation for a while, with beta tests of ad breaks in live video, in-stream video ads, and ad breaks…
9 Takeaways from the Digital News Report 2018
Damian Radcliffe rounds up the key takeaways from the seventh Digital News Report Today sees the publication of the seventh Digital News Report from the Reuters…
How can local independent news orgs build successful membership programs?
When you have 50 different local news organizations from across the country in one room, you also have 50 different news markets. But everyone wants…
Display Advertising Continues to Drive Publisher Revenue
AOP and Deloitte reveal UK publishers’ total digital revenue has increased 5.6% on a 12-month rolling basis to December 2017, largely driven by display advertising.…
Google rolls out vast pro-publisher initiatives
It’s here. Yesterday Google launched Subscribe with Google – the simple way to subscribe to news publications and maintain access everywhere: websites, apps, even search results.…
Why are news publishers pivoting to subscriptions?
Why are so many news publishers pivoting back to subs & paywalls? After all, they didn’t work for most of them before. We all know…
When should a publisher adopt a membership model?
With many magazines struggling to maintain cash-flow and build a solid business model an ability to develop sustainable income streams is crucial. Mary Hogarth investigates…
The podcast juggernaut has finally arrived
Publishers are racing to own the money-making machine that is the daily news podcast. The medium has become industrialized, in quite an exciting way. It’s shaping…
Paths to subscription: Why recent subscribers chose to pay for news
Funding for the news industry is going through an epochal change, the implications of which cannot be overstated. The move toward subscriptions will require measuring…
FIPP: Without reader revenue, it’s game up
Without generating revenues directly from readers, journalism is doomed, write the editors of FIPP and Innovation Media Consulting’s Innovation World Report in their editors’ letter…
The good, the bad and the ugly of launching a paywall in 2018
Publishers are pinning their hopes on paywalls as the primary means of supporting the journalism they produce. Last week the UK’s current affairs title The…
Trinity Mirror changes name to Reach and ‘goes for scale’
Trinity Mirror, one of the largest British newspaper, magazine and digital publishing groups, is to change its name to Reach after completing a deal to buy the Daily Express…
