short-form video • Media Makers Meet

short-form video

short-form videoPiet van Niekerk

TikTok, TikTok: Why my time has run out to host a short-form vertical video

I’ve learned two intriguing things about the short-form video-sharing app TikTok in the past week. The first is largely insignificant, the second, however, is illuminating. …

“52% uptick in time spent on-site”: Why one millennial publisher turned to short-form, vertical video

Headquartered in Toronto and founded in 2013, Narcity Media, has the ambitious aim to become the largest urban news and travel website on the North…

TikTok-Times: NYT’s digital pivot and the future of engagement on the Open Web

The New York Times can be a paradox. A stately broadsheet that from some perspectives still may look like the face of “old media,” The…

The MX3 Innovators In Specialist Media Europe (consumer media edition)
How pioneering specialist consumer media publishers across Europe are reinventing business models and diversifying revenue
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Skills, Talent and Recruitment in the Age of AI
The state of skills, talent and recruitment across the media industry, with a special focus on the implications of the emergence of AI.
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Mx3 Leadership Report: Media For Interest-Based Communities
Rich insights on niche audiences and how to successfully engage and monetise them
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HOW TECHNOLOGY WILL SHAPE THE FUTURE OF MEDIA
Key presenters at FIPP Congress 2023 share their views on how technology – especially AI and Web 3.0 – will shape the future of Media
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AI implications on Gen Z audience development
Key insights into how AI is influencing Gen Z’s media habits
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Specialist Media Innovators in Europe
How specialist media businesses are reinventing business models and diversifying revenues
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Key trends from FIPP World Media Congress 2023
Key insights from many of the world's leading publishers
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Innovation in news media and journalism
Innovation – what it is, barriers to implementation and examples of innovation in practice
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AI and the Media
Insights on the consequences of AI for media companies
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Strategies for Navigating an Economic Downturn
Insights from several decision-makers on sustainable strategies for the future
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Redefining news: A manifesto for Community-Centered Journalism
Many news organizations are building a new approach to journalism – an approach with a focus on serving local communities in real partnership. In short, “Community-Centered Journalism”. In this new report for the Agora Journalism Center, Professor Damian Radcliffe offers a resource for journalists new to the community-centered approach and those already practising it – …
Why ‘difficult’ Gen Z is a myth – and how they can thrive in your workplace
Gen Z native, Charlotte Usher, outlines what the next generation will need to thrive in the workplace. TL;DR: The profit ‘at all costs’ mentality is over, and the latest generation will be expecting a commitment to employee well-being, sustainability and environmental care, as well as work place flexibility and a fulfilling work life balance. Media …
Power dynamics in the creator economy: Social media platforms and creators
Dan Weinstein, Co-CEO & Co-Founder of Underscore Talent, outlines how becoming a creator takes persistence and dedication, but once a loyal audience is built up, power swings away from the platforms back to its natural home – the creator. Within the creator economy, the question arises: which entity holds the true power, creators or social media …