“Flexibility above all”: How publishers can win ad dollars in 2023
In 2022, national brand U.S. ad spend reached nearly $100B, but brands are becoming more selective about where they invest. To succeed in this challenging…
James Hewes, FIPP: “If you miss the opportunities of the future, you will have no publishing business”
During an impassioned presentation at FIPP Insider in Lisbon, the CEO and President of FIPP, James Hewes, made it clear to the publishers present that…
Growing revenues: Why SSPs need to improve the publisher experience
From the publisher’s point of view, managing the programmatic universe is an increasingly complex, chaotic environment to deal with. You just need to glance at…
Publishers: Just say no to exclusive rev-share contracts
It’s not easy being a publisher today. You need to support your users across multiple devices, media, and platforms, while Big Tech continues taking ad spend.…
Balancing revenue and user experience doesn’t need to be mission impossible
Revenue, product, and editorial teams are in a continuous battle over what appear to be conflicting needs. Not making enough profit, annoying users with endless…
2021 AOP Awards: What publishers can learn from the finalists (Part One)
Eighteen months ago, the onset of the Covid-19 pandemic swung a wrecking ball across the digital publishing industry. In the UK, over £1 billion in…
Time to rethink the media funding model
OPINION It’s time to speed up and scale innovation in independent media. Despite years of philanthropic support, relatively few players have managed to grow and…
Q&A: MGID Global, a pioneer in native advertising solutions
Based in Los Angeles, California, and with offices in Ukraine, Vietnam, Russia, and India, MGID is a global pioneer in native advertising that aims to…
Facebook to pay publishers for hosting ‘high-quality’ content, on a dedicated news tab
As a part of a series of discussions he is hosting about the future of technology and society, Facebook CEO Mark Zuckerberg sat down with…
Sovrn Holdings, Inc., acquires VigLink to expand suite of products and services for publishers
Sovrn Holdings, Inc, the publisher-focused tech firm and programmatic ad exchange that services more than 25,000 publishers and websites, has announced the acquisition of San…
Magfest 2018 review: “The only thing that makes you unique is your idea….”
Organised by PPA Scotland, Magfest 2018 brought together many of the UK’s most progressive publishing professionals amidst the splendour of Edinburgh’s iconic Central Hall. The…
Why publishers need to rethink their attitude to below-the-fold ads
WNIP Sponsored Post The advertising buy side (brands, marketers etc) has always placed a premium on above-the-fold (ATF) ad units. Research from Adomik indicates average…
Bloomberg goes behind paywall after success with Businessweek subscription model
Almost a year after introducing a two-tiered paywall to its Businessweek magazine website, Bloomberg Media Group will be introducing a similar model to its digital news site,…
Google & OpenX release study showing publishers experience 48% revenue lift through Google Exchange Bidding collaboration
OpenX and Google have announced the results of a year long collaboration with Google’s Exchange Bidding product, a server-to-server technology that enables stronger dynamic competition…
