In 2022, national brand U.S. ad spend reached nearly $100B, but brands are becoming more selective about where they invest. To succeed in this challenging…
During an impassioned presentation at FIPP Insider in Lisbon, the CEO and President of FIPP, James Hewes, made it clear to the publishers present that…
From the publisher’s point of view, managing the programmatic universe is an increasingly complex, chaotic environment to deal with. You just need to glance at…
It’s not easy being a publisher today. You need to support your users across multiple devices, media, and platforms, while Big Tech continues taking ad spend.…
Revenue, product, and editorial teams are in a continuous battle over what appear to be conflicting needs. Not making enough profit, annoying users with endless…
OPINION It’s time to speed up and scale innovation in independent media. Despite years of philanthropic support, relatively few players have managed to grow and…
Based in Los Angeles, California, and with offices in Ukraine, Vietnam, Russia, and India, MGID is a global pioneer in native advertising that aims to…
Sovrn Holdings, Inc, the publisher-focused tech firm and programmatic ad exchange that services more than 25,000 publishers and websites, has announced the acquisition of San…
Organised by PPA Scotland, Magfest 2018 brought together many of the UK’s most progressive publishing professionals amidst the splendour of Edinburgh’s iconic Central Hall. The…
WNIP Sponsored Post The advertising buy side (brands, marketers etc) has always placed a premium on above-the-fold (ATF) ad units. Research from Adomik indicates average…
Almost a year after introducing a two-tiered paywall to its Businessweek magazine website, Bloomberg Media Group will be introducing a similar model to its digital news site,…
OpenX and Google have announced the results of a year long collaboration with Google’s Exchange Bidding product, a server-to-server technology that enables stronger dynamic competition…