The FT’s Kritasha Gupta: The power of niches, newsletters and audiences
The media face so many challenges that it is hard to focus on just one problem, Kritasha Gupta, head of business development at the Financial…
Niches, newsletters and existential threats: Everything we learned on day 2 of Mx3 Innovation in Media, Barcelona
Mx3 Barcelona, a gathering of high-profile media-curious delegates, was an off-the-record event on 12 and 13 March. This format allows media leaders to share industry…
Skift’s Jason Clampet: How the B2B travel brand’s events paywall have subscribers dipping in for more
Four years after the global lockdown, B2B travel brand Skift is thriving thanks to its high-quality niche content, technologically-driven innovation and intelligent subscription protocols. Jason…
Media sage Colin Morrison OBE on media M&A, entrepreneurs, niches and more
“Sometimes businesses make the mistake of thinking the market is broken, whereas it’s just the business model that is broken. And when the business model…
