Based in Los Angeles, California, and with offices in Ukraine, Vietnam, Russia, and India, MGID is a global pioneer in native advertising that aims to…
Online publishers are caught up in a precarious balancing act – attempting to maximise advertising revenue with one hand, while ensuring a positive user experience…
“When brands and publishers work together on a branded content programme, they are able to achieve more than either could alone,” says Melanie Deziel, branded…
Mobile advertising, and programmatic mobile advertising in particular, are set for a prominent year in 2018, with all parties in the digital ecosystem continuing to…
Snapchat is still a dominant app for sub-30s. But how do publishers succeed with native advertising on Snapchat? Eric Fulwiler, executive director at VaynerMedia shares…