The importance of data segmentation for publisher marketing success
Effective marketing, both in attracting new audiences as well as retaining existing customers, is a cornerstone of any media business. As part of this, in-depth…
CreativeX and Meta at Cannes Lions: 5 takeaways for achieving creative excellence at scale
As a group, we marketers don’t agree on much. Should we focus on direct response or brand? Is this a good ad or a bad…
Marketers are ready to up their personalization game – and publishers can help
According to a new study by Forrester, many big companies struggle to develop and deliver advertising that is highly relevant and personalized. Whether it’s due to…
Publishers’ organic traffic in 2018: Myths vs. realities
For many years, there have been pervasive myths about where Americans search on the web, whether search is dying, whether Amazon (or Facebook, or Bing)…
How publishers should tailor their marketing to generational preferences
At the Ricoh Marketing Innovator Symposium in Boulder, Colo., which attracted a range of attendees from the print, brand and agency worlds, one of the key takeaways…
