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Why audience experience should be a publisher’s top priority in a cookieless future

Cookieless identity solutions far outperform their predecessors in measurement potential and audience visibility, with some publishers already seeing a significant CPM uplift using cookieless identity…

Hearst Magazines adopts LiveRamp’s ‘Authenticated Traffic’ solution

Hearst Magazines has announced it has adopted LiveRamp’s Authenticated Traffic Solution across all 25 of its U.S. brands, including Elle, Esquire, Good Housekeeping, and others. Hearst Magazines, one of the…

Why collaboration is key in the first-party future

Third-party cookies will be disappearing entirely next year – and it’s just one of several updates to identity and data privacy the digital advertising industry…

In a new ad tech landscape, a strong brand and publisher relationship is key

The digital advertising industry is experiencing more change than at any point in its history. Updates to mobile identifiers and browser data privacy policies have become…

Publishers: Are you ready for the first-party future?

Last month, Google announced a delay for third-party cookie deprecation on its Chrome browser until the end of 2023. Despite this delay, using cookieless solutions…

What is Apple’s App Tracking Transparency (ATT) and why should publishers care?

Over the past few years, the movement towards increased data privacy has grown due to shifts in consumer mindset, legislation, and changes across the digital…

Budgets fall, but optimism rises: The Q4 2020 IPA Bellwether report

Although concerns around the global pandemic continue to impact marketing budgets, the overall squeeze on ad spend is slowing. Not only is the decline less…

Levelling the publisher playing field: Q&A with LiveRamp

It’s been a busy time for LiveRamp, the data connectivity platform focused on ‘the safe and effective use of data’ – the company recently announced…

Opinion: Why publishers need to place the customer at the centre of the online experience

In the fiercely competitive space that is digital publishing, never has more emphasis been placed on the customer experience. With the increasingly vast number of…

The MX3 Innovators In Specialist Media Europe (consumer media edition)
How pioneering specialist consumer media publishers across Europe are reinventing business models and diversifying revenue
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Skills, Talent and Recruitment in the Age of AI
The state of skills, talent and recruitment across the media industry, with a special focus on the implications of the emergence of AI.
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Mx3 Leadership Report: Media For Interest-Based Communities
Rich insights on niche audiences and how to successfully engage and monetise them
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HOW TECHNOLOGY WILL SHAPE THE FUTURE OF MEDIA
Key presenters at FIPP Congress 2023 share their views on how technology – especially AI and Web 3.0 – will shape the future of Media
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AI implications on Gen Z audience development
Key insights into how AI is influencing Gen Z’s media habits
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Specialist Media Innovators in Europe
How specialist media businesses are reinventing business models and diversifying revenues
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Key trends from FIPP World Media Congress 2023
Key insights from many of the world's leading publishers
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Innovation in news media and journalism
Innovation – what it is, barriers to implementation and examples of innovation in practice
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AI and the Media
Insights on the consequences of AI for media companies
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Strategies for Navigating an Economic Downturn
Insights from several decision-makers on sustainable strategies for the future
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