The new brand priorities in digital advertising
TL;DR: The advertising ecosystem is rapidly evolving and brands are looking for partners who can offer sustainability, innovative ad formats, and accurate attention metrics. Brands…
The CMS is holding publishers back from delivering better digital ad experiences
Publishers have long treated editorial and advertising as “church and state.” But, that old wall is starting to crumble, as brands pay higher and higher…
Governments want Google and Facebook to pay in dollars. They should pay in data.
OPINION Rumors. Propaganda. Lies. False content is hijacking Facebook feeds, and the platform is doing far too little to combat it. There were 1.52 billion…
