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Sovrn becomes the first SSP to support IAB Tech Lab’s Seller Defined Audiences specification

Publisher-focused tech company, Sovrn, has become the first SSP to support IAB Tech Lab’s Seller Defined Audiences (SDA) specification in Prebid.org, with the goal of…

How errors in ads.txt files are harming publisher revenue: What can be done?

The Interactive Advertising Bureau (IAB) Tech Lab introduced ads.txt last year to help ad buyers avoid illegitimate sellers who arbitrage inventory and spoof domains, following…

The MX3 Innovators In Specialist Media Europe (consumer media edition)
How pioneering specialist consumer media publishers across Europe are reinventing business models and diversifying revenue
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Skills, Talent and Recruitment in the Age of AI
The state of skills, talent and recruitment across the media industry, with a special focus on the implications of the emergence of AI.
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Mx3 Leadership Report: Media For Interest-Based Communities
Rich insights on niche audiences and how to successfully engage and monetise them
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HOW TECHNOLOGY WILL SHAPE THE FUTURE OF MEDIA
Key presenters at FIPP Congress 2023 share their views on how technology – especially AI and Web 3.0 – will shape the future of Media
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AI implications on Gen Z audience development
Key insights into how AI is influencing Gen Z’s media habits
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Specialist Media Innovators in Europe
How specialist media businesses are reinventing business models and diversifying revenues
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Key trends from FIPP World Media Congress 2023
Key insights from many of the world's leading publishers
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Innovation in news media and journalism
Innovation – what it is, barriers to implementation and examples of innovation in practice
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AI and the Media
Insights on the consequences of AI for media companies
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Strategies for Navigating an Economic Downturn
Insights from several decision-makers on sustainable strategies for the future
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Pirates of the Digital Sea: Why Publishers Can’t Unite Against Theft of Their Online Content
Collective action to unite against online piracy is needed immediately, with the theft by artificial intelligence (AI) of publishers’ content the clear and present danger – yet coordinated action remains a far distant prospect. Paul Gerbino outlines the challenges and issues a call to action. This feature first appeared on the CLI blog and is re-published here …
Unlocking AI’s Potential for Publishers: A Strategic Approach to Maximizing ROI
In a recent post on LinkedIn, 67 Brick’s CEO Jennifer Schivas-Porter asked her colleagues what they’d been working on for publishers when it came to AI – the responses were so insightful we asked her to expand upon them. TL;DR: It’s all about strategic focus, use cases and ROI. Over to you, Jennifer… At 67 …
How Hindustan Times Digital is using AI
Founded in 1924, Hindustan Times is one of India’s largest and most influential English-language newspapers. Part of the KK Birla Group, one of India’s largest conglomerates, the publication is recognised for its strong editorial stance and journalistic integrity. Binoy Prabhakar, the Chief Content Officer at Hindustan Times Digital, outlines how the publisher is currently harnessing AI …