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How Hello! leveraged first-party data to raise client ad brand awareness

Case Study Hellomagazine.com is the official website of the weekly celebrity news magazine Hello!, and is the UK’s leading celebrity news site. Started in 2001 to complement…

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Key insights into how AI is influencing Gen Z’s media habits
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How specialist media businesses are reinventing business models and diversifying revenues
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Key insights from many of the world's leading publishers
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Innovation – what it is, barriers to implementation and examples of innovation in practice
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Insights on the consequences of AI for media companies
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Strategies for Navigating an Economic Downturn
Insights from several decision-makers on sustainable strategies for the future
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