Financial Times • Media Makers Meet

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Head of Newsletters at the FT, Sarah Ebner, on using newsletters to build communities

The Financial Times is one of the key email newsletter innovators, publishing over thirty-six newsletters (some as individual product offerings). Sarah Ebner, Head of Newsletters…

Harnessing media innovation to drive business growth

The media industry has talked about innovating for years but it took a global crisis to teach us an important lesson: urgency spurs innovation. So…

The Financial Times is using gamification to boost subscriber engagement

The Financial Times recently launched a new tool that uses gamification principles to keep readers engaged. The tool—Knowledge Builder—that FT initially introduced to 13% of…

Podcasts: How the Financial Times is using storytelling for subscriber growth

The Financial Times has 12 ongoing podcasts of which the FT News podcast has reached a user base of 1 million per month. Its audio…

Embrace tech, boycott Facebook: Financial Times charts its course to a million paying subscribers

The Financial Times marked 130 years in 2018, with a paying readership of more than 930,000, three-quarters of which are digital subscriptions. It was also…

Journalism as a theatre performance: The Financial Times experiment

In an era of severe attention deficiency—when people have, quite literally, shorter attention spans than a goldfish—engaging audiences has been an ongoing struggle for publishers.…

How the Financial Times uses Instagram Stories as a traffic driver

The Financial Times has been steadily cultivating a following of younger, new audiences on Instagram after giving the platform renewed focus in 2016. Since then, it’s…

How the Financial Times fights subscriber churn

The Financial Times knows it’s better if subscribers use its product as much as possible. Its focus on driving that engagement quickly has rippled out…

The Financial Times is using YouTube to boost subscriptions

The FT knows that video plays a role in driving subscriptions: If an anonymous user on FT.com interacts with a video on either the first…

The MX3 Innovators In Specialist Media Europe (consumer media edition)
How pioneering specialist consumer media publishers across Europe are reinventing business models and diversifying revenue
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Skills, Talent and Recruitment in the Age of AI
The state of skills, talent and recruitment across the media industry, with a special focus on the implications of the emergence of AI.
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Mx3 Leadership Report: Media For Interest-Based Communities
Rich insights on niche audiences and how to successfully engage and monetise them
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HOW TECHNOLOGY WILL SHAPE THE FUTURE OF MEDIA
Key presenters at FIPP Congress 2023 share their views on how technology – especially AI and Web 3.0 – will shape the future of Media
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AI implications on Gen Z audience development
Key insights into how AI is influencing Gen Z’s media habits
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Specialist Media Innovators in Europe
How specialist media businesses are reinventing business models and diversifying revenues
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Key trends from FIPP World Media Congress 2023
Key insights from many of the world's leading publishers
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Innovation in news media and journalism
Innovation – what it is, barriers to implementation and examples of innovation in practice
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AI and the Media
Insights on the consequences of AI for media companies
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Strategies for Navigating an Economic Downturn
Insights from several decision-makers on sustainable strategies for the future
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Why local media companies need a Google Business Profile
For any media company with a strong local or regional footprint, Google Business Profile is a free tool that can significantly boost visibility in local searches, as well as drive growth. Eric Shanfelt, Founding Partner of Nearview Media, outlines what you need to know… What is a Google Business Profile? A Google Business Profile (GBP) is a …
Synergy of value: How open web publishers can better connect advertisers with audiences
Social media and Retail Media Networks may dominate personalised advertising, but open web publishers are pushing back. Prioritising data-driven strategies and creating relevant user experiences is key to building seamless synergies between advertisers, users, and platforms. LiveRamp’s Reza Amiri-Garroussi explains more… Thanks in large part to the success with which the major social networks have …
How PA Media’s RADAR AI and local news are using AI
In this interview, Andrew Dowdeswell, the editor of RADAR AI by PA, explains how he leverages AI to help local publishers produce high volumes of data-driven content quickly and efficiently. With a team of just five, they generate stories tailored to specific regions, ensuring accuracy through a meticulous review process. This interview was originally published on the Bright …