Duopoly vs. The Future of the Open Web
The events of 2020 brought significant and lasting impacts across the advertising industry that we don’t yet fully understand the implications of. Combined with today’s…
The battle for ad revenues: Could a publishers’ combine take on the duopoly?
Digital media firms are struggling, many have missed their revenue targets, reduced their workforces and have been trying to generate revenue from e-commerce. BuzzFeed made…
“Giant sneaking in the back door”: Publishers may have reasons to celebrate as Amazon challenges the duopoly
In September 2018, eMarketer reported that Amazon had become the third largest ad seller in the United States. The firm expects Amazon’s ad revenue to…
How readers find articles: Not just search and social
Online publishing is a tricky thing. No matter how good their content is, many publishers feel like they’re at the mercy of Google and Facebook,…
