The new brand priorities in digital advertising
TL;DR: The advertising ecosystem is rapidly evolving and brands are looking for partners who can offer sustainability, innovative ad formats, and accurate attention metrics. Brands…
There’s no ‘magic bullet’ solution to the identity crisis: Why a multi-pronged response is required
The gradual loss of third-party cookies has been leading debates amongst the industry for what feels like forever. And with Google delaying the removal of…
The anonymous web: How publishers can identify anonymous website visitors
Digital publishers are being haunted. They’re being haunted by the prospect of “ghost” web users who surf onto their sites and leave no trace. Without…
Digital advertising across Europe grew 6.3% in 2020: IAB Europe
Despite the most challenging year on record for anyone in publishing or digital advertising (and other sectors, of course), the European digital advertising market still…
A contextual revolution for publishers
“It’s been a year like no other.” I’m sure you’ve likely heard that statement every week this year since March. The statement also applies to…
Programmatic spend continues to surge in 2018
It’s predicted that more than $46 billion in ad dollars will be spent on programmatic advertising in the United States this year, with 86.2% of all digital…
Post-GDPR impact: Programmatic remains strong
Long before GDPR took effect in May, both publishers and advertisers tried to install safeguards to prepare for its impact on industry practices. We’ve seen…
Programmatic is not just for media buyers. What publishers need to know.
It’s a message we’ve been hearing percolate through the industry now for years: programmatic is the future of advertising. Brands, in search of more control…
Quality online environments are 42% more cost effective for advertisers
GroupM UK and Newsworks’ ground-breaking new study proves the value of quality online advertising environments with cost effectiveness, audience engagement and brand response all positively…
Print advertising is in decline, but advertisers not moving to digital
Dr. Samir Husni is the founder and director of the Magazine Innovation Center at the University of Mississippi’s Meek School of Journalism and New Media. He…
Newspaper consolidation gathers pace
Newsquest, the UK’s second-biggest regional newspaper group, has held takeover talks with Archant, owner of titles including the Ham & High in London and anti-Brexit paper…
UK: Entries open for AOP’s Digital Publishing Awards 2018
The Association for Online Publishing has announced that entries are now open for the UK’s leading annual awards event dedicated to digital publishing, The AOP Digital Publishing…
