Effective marketing, both in attracting new audiences as well as retaining existing customers, is a cornerstone of any media business. As part of this, in-depth…
On August 26th, the UK government announced post-Brexit global data plans including intentions for new multi-billion pound global data partnerships with the US, Australia, and the Republic…
DoubleVerify (“DV”), a leading platform for digital media measurement, data and analytics, has launched a new division to support digital publishers. The unit will spearhead…
Publishers like the BBC and Hearst Magazines are increasing their focus on data to boost audience engagement. Speaking at News Xchange in Edinburgh recently about…
For many years, there have been pervasive myths about where Americans search on the web, whether search is dying, whether Amazon (or Facebook, or Bing)…
In a recent post on LinkedIn, MPA president and CEO Linda Thomas-Brooks spoke out against a latest round of “magazines are dead” trope – as she referred…
Reading Kate Lewis’s list of responsibilities as Chief Content Officer of Hearst Magazines boggles the mind. She oversees content strategy, which includes managing all of the company’s…
After experimenting with automated reporting since 2015, Reuters is changing tack slightly with a new automation tool: cybernetic reporters. At NICAR on Friday, Reuters’ editor of…