Following the release of Equativ’s latest Identity Indicator report, Marine Desoutter argues that amidst a deeply fragmented and uncertain landscape, the industry is at last…
Despite Google’s decision to push back the deprecation of third-party cookies by another year, the data and consent landscape is transforming in real time. Husna…
In digital advertising, 2022 has been everything but boring. Namely, from a publisher’s perspective, the data-related challenges are quickly piling up ahead of 2023. Anton…
At the start of 2021, the digital advertising industry had its fair share of challenges to contend with. From the growing scrutiny around data privacy…
Almost a year ago, IAB Europe, in partnership with IAB Tech Lab, announced the launch of the second iteration of Transparency & Consent Framework (TCF)…
In our most recent episode of Publisher’s Corner, Townsend Feehan, CEO of IAB Europe, discusses everything publishers need to know about the upcoming update to the…
TCF v2.0 is the second iteration of The IAB’s Transparency and Consent Framework (TCF), and ensures GDPR-compliance for the digital advertising industry. This newest version…
Opinion There’s been plenty of press about Google Chrome’s recent announcement that it’ll stop supporting third-party cookies by 2022. This change will bring an end…
It is now nearly two years since the introduction of GDPR (General Data Protection Regulation). Yet while many publishers have ensured they comply with its…
Opinion Publishers are reaching the point of data privacy fatigue. When the GDPR landed, most went into red alert and re-directed their energy, and resources,…
OPINION Since the implementation of the European Union’s General Data Protection Regulation (GDPR) in 2018, the global conversation around data privacy has only gotten louder.…
Opinion Digital publishing involves collecting and processing personal data to improve content distribution, targeting and personalization. This data processing may subject publishers to comply with…