contextual advertising • Media Makers Meet

contextual advertisingMedia Makers Meet (Mx3)

“Keeping readers engaged within a website’s walls”: How AI is revolutionising publisher search

At Mx3AI in Hoxton on Thursday, December 7th, select industry decision-makers will come together to discuss the latest AI developments. One of the speakers is Lucky Gunasekara,…

Why publishers shouldn’t fear ADPPA

TL;DR: The American Data Privacy & Protection Act (ADPPA) will soon be heard in the House of Representatives, the lower chamber of the United States…

Publishers: Stop relying on standard content taxonomies

The deprecation of the third-party cookie is forcing publishers to rethink the business models that they’ve been using to monetize their compelling content. Contextual advertising…

Hot “Topics”: What the death of the cookie really means for publishers

FLOC is defunct. Google’s original initiative to address privacy concerns and close the gap between targeting and tracking caused by the end of the cookie…

Advertising’s next top model: Exploring the cookie alternatives

Technology has always been a cat and mouse game, with authorities constantly chasing to regulate the latest innovations. The to-and-fro in the digital ad space…

Which‌ ‌way‌ ‌now?‌ ‌Publisher‌ ‌options‌ ‌for‌ ‌the‌ ‌ending‌ ‌of‌ ‌third-party‌ ‌cookies‌

What’s New in Publishing is proud to present Which Way now? Publisher options for the ending of third-party cookies a special insight report sponsored by Sovrn and written…

How publishers can use context to unlock new audience revenue

The ongoing coverage of the future of cookies, as dictated by Google, has focused a lot on how publishers will be squeezed the hardest. It’s…

How publishers can prepare for the sunsetting of cookies in 2022: Report

What’s New in Publishing is proud to present How Publishers Can Swap Out The Cookie Jar, a special insight report sponsored by Sovrn and written by media specialist,…

Will a cookieless world help publishers get ahead?

In today’s landscape, privacy is at the forefront of decisions of Big Tech companies, Google has flexed its muscles with the phase-out of third-party cookies,…

Google is nixing identifiers: Why people-powered contextual will be the next chapter

So, Google won’t be replacing third-party cookies with other identifiers when it removes them from Chrome in 2022, and it won’t be allowing others to…

A contextual revolution for publishers

“It’s been a year like no other.” I’m sure you’ve likely heard that statement every week this year since March. The statement also applies to…

Q&A: Semasio, helping brands and publishers navigate content blacklisting

Semasio is a semantic targeting company based in Hamburg, Germany, that empowers brands to target consumers and pages with one unified strategy. Amidst the COVID-19 pandemic,…

Shifting gears: from safety to suitability

OPINION For anyone who attended the IAB’s first Digital Trust Forum this year, it was hard not to notice the appropriate choice of venue. In…

The MX3 Innovators In Specialist Media Europe (consumer media edition)
How pioneering specialist consumer media publishers across Europe are reinventing business models and diversifying revenue
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Skills, Talent and Recruitment in the Age of AI
The state of skills, talent and recruitment across the media industry, with a special focus on the implications of the emergence of AI.
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Mx3 Leadership Report: Media For Interest-Based Communities
Rich insights on niche audiences and how to successfully engage and monetise them
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HOW TECHNOLOGY WILL SHAPE THE FUTURE OF MEDIA
Key presenters at FIPP Congress 2023 share their views on how technology – especially AI and Web 3.0 – will shape the future of Media
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AI implications on Gen Z audience development
Key insights into how AI is influencing Gen Z’s media habits
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Specialist Media Innovators in Europe
How specialist media businesses are reinventing business models and diversifying revenues
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Key trends from FIPP World Media Congress 2023
Key insights from many of the world's leading publishers
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Innovation in news media and journalism
Innovation – what it is, barriers to implementation and examples of innovation in practice
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AI and the Media
Insights on the consequences of AI for media companies
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Strategies for Navigating an Economic Downturn
Insights from several decision-makers on sustainable strategies for the future
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The power of data in content creation
As we look ahead to Revenue Europe in four weeks’ time (Berlin, Oct 1st), the event’s main focus will be revenue strategies of which data tech and statistical modelling are playing an increasingly important role. TL:DR: Media companies that use data insights to deliver a personalised user experience generate 40% more revenue. [Editor’s Note: This post first …
Unlocking AI’s Potential for Publishers: A Strategic Approach to Maximizing ROI
In a recent post on LinkedIn, 67 Brick’s CEO Jennifer Schivas-Porter asked her colleagues what they’d been working on for publishers when it came to AI – the responses were so insightful we asked her to expand upon them. TL;DR: It’s all about strategic focus, use cases and ROI. Over to you, Jennifer… At 67 …
How DN Media Group is using AI
Established in 1889, DN is one of Norway’s most respected business newspapers, providing comprehensive coverage of financial markets, corporate news, and economic trends. Hanne Brønmo Innerdal, DN Media’s AI Lab Lead, and Magnus Aabech, DN Media’s Development Editor, outline how the publisher is currently using AI. This feature was originally published on the Bright Sites newsletter and …