The problem with brand safety: it’s stuck in the past
Marketers continue to rely on outdated brand safety tools that struggle to keep pace with rapidly evolving trends and emerging threats. This is also having…
AOP CRUNCH 4.2: A coordinated, action-led approach is vital to achieving ethical advertising
The momentum behind ethical advertising is rapidly gaining traction. For the programmatic ecosystem, the call for change is sweeping through individual businesses and entire sectors…
Too big to fail: What the Facebook boycott means for brand safety
“It was the best of times, it was the worst of times.” It seems like Dickens’ quote represents 2020 more than anything. We live in…
Why we need to evolve brand safety to brand suitability
OPINION Ensuring their advert is placed on quality sites next to brand-suitable stories has always been top of mind for advertisers as they consider media…
Shifting gears: from safety to suitability
OPINION For anyone who attended the IAB’s first Digital Trust Forum this year, it was hard not to notice the appropriate choice of venue. In…
Closer and direct: What Italian media can teach us
Italian publishers are facing similar hurdles to their counterparts in the rest of Europe and in the US. However, while this means focus is often…
Opinion: An AK47 to go with the roses?
Brand safety is the ultimate win-win for advertisers, agencies and publishers – so long as we ditch the blunt tools that don’t understand the context…
Hard news is good news for advertisers, according to new neuroscience research
Newsworks, the marketing body for UK national newsbrands, has published research showing that ads which appear around hard news stories* elicit more and higher peaks…
UK: Programmatic ads outperform direct buys for the first time
The latest Integral Ad Science Media Quality Report provides UK benchmarks for viewability, brand safety, and ad fraud across all digital environments and channels. Integral…
How one publisher won the brand safety battle
You only have to open your Twitter feed or scan the latest headlines to know that it’s a perilous online climate for brands. A volatile…
Google unveils its measurement partners
The Google Measurement Partner badge will make it easier for advertisers to source trusted, third-party measurement providers based on Google’s qualifications As part of its…
Key trends from the NewFronts: brand safety, metrics, big media ‘coopetition’ with platforms
For the uninitiated, The NewFronts are the digital media world’s answer to the upfronts, the presentations networks make to media buyers of their slate of…
Oracle acquires Grapeshot, a marketing tech startup that helps ensure ‘brand safety’
In the era of controversies over how brands’ advertising often unwittingly ends up alongside content with which they’d rather not be associated, Oracle has made an acquisition…
London Brand Safety Summit 2018: it still matters
Brand safety is one of the most critical issues facing publishers and advertisers in today’s complex digital ecosystem. To tackle the topic head on, some…
