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audience relationship building

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Q&A: Pico, building publishers’ audience relationships

Pico is a Brooklyn-based startup founded in 2016. It empowers publishers to manage registrations and email signups for newsletters, build audience funnels, and charge readers…

The MX3 Innovators In Specialist Media Europe (consumer media edition)
How pioneering specialist consumer media publishers across Europe are reinventing business models and diversifying revenue
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Skills, Talent and Recruitment in the Age of AI
The state of skills, talent and recruitment across the media industry, with a special focus on the implications of the emergence of AI.
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Mx3 Leadership Report: Media For Interest-Based Communities
Rich insights on niche audiences and how to successfully engage and monetise them
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HOW TECHNOLOGY WILL SHAPE THE FUTURE OF MEDIA
Key presenters at FIPP Congress 2023 share their views on how technology – especially AI and Web 3.0 – will shape the future of Media
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AI implications on Gen Z audience development
Key insights into how AI is influencing Gen Z’s media habits
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Specialist Media Innovators in Europe
How specialist media businesses are reinventing business models and diversifying revenues
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Key trends from FIPP World Media Congress 2023
Key insights from many of the world's leading publishers
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Innovation in news media and journalism
Innovation – what it is, barriers to implementation and examples of innovation in practice
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AI and the Media
Insights on the consequences of AI for media companies
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Strategies for Navigating an Economic Downturn
Insights from several decision-makers on sustainable strategies for the future
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How PA Media’s RADAR AI and local news are using AI
In this interview, Andrew Dowdeswell, the editor of RADAR AI by PA, explains how he leverages AI to help local publishers produce high volumes of data-driven content quickly and efficiently. With a team of just five, they generate stories tailored to specific regions, ensuring accuracy through a meticulous review process. This interview was originally published on the Bright …
Was the cookie turmoil ultimately good for publishers?
The long-running cookie deprecation saga appears to have reached its inglorious end. But what have media businesses learned along the way? Chris Sutcliffe investigates… In the same manner as a team member who repeatedly promises to deliver their part of the project but never delivers, Google’s mooted deprecation of the third-party cookie limped along for …
Silicon Sages or Silicon Monsters?
Evgeny Popov is a New York based, global media executive with over twenty five years of experience spanning across multiple global territories. In this op-ed, for Mediaspace.global, Evgeny asks, “Are we ready for a future where our next boss could be a Silicon Sage?” If so, he argues, it calls for a shift in focus within …