4 things HBR has learned by experimenting with audience engagement
Defining audience engagement can feel daunting at times. In our work at HBR (Harvard Business Review), we’re looking at engagement – and experimenting to understand…
The five ways we read online (and what publishers can do to encourage the “good” ones)
From skimming and scanning to (the ultimate) reading, a new paper by Nir Grinberg looks at the ways we read online and introduces a novel measure for predicting how long…
Newsletters: What Publishers Can Learn from Vox Media and The Telegraph
Publisher newsletters are back in vogue, driven by commercial considerations, improvements in newsletter tech and not least audiences’ desire for razor-sharp curated content they can regularly…
