The Telegraph’s Michelle Brister: Why bridge roles are essential in media organisations
If news organisations continue to do everything the way we’ve always done things, there might not be a future in news, warns Michelle Brister, head…
From Fly-bys to Super Fans: Re-thinking your audience development and engagement strategies
At AOP’s first in-person CRUNCH event of 2022, Charlotte Tobitt, UK Editor at Press Gazette, spoke with a panel of industry experts about audiences: how…
Podcast: Bauer Xcel’s Ian Betteridge on leading a data-driven digital division
Bauer Xcel’s Director of Content and Audience Development, Ian Betteridge, is the special guest for this Media Voices podcast. Bauer Xcel Media is the digital division…
How publishers are monetizing their Facebook groups
When Facebook CEO Mark Zuckerberg indicated that Facebook Groups were a new priority, publishers dutifully created a bunch of them. To monetize them, they have got creative, selling sponsorships…
