Why Apple News+ won’t cannibalize publishers’ paid subscriptions
There’s a natural life cycle that occurs any time a large tech platform develops a product aimed toward news publishers. It starts with some initial…
Should Publishers be Wary of Apple News?
In the wake of Facebook’s announcement that it is downgrading pages within the newsfeed and reducing user exposure to news stories, publishers have been busy…
Apple News officially lets publishers use Google’s DoubleClick to serve ads
Apple News has officially begun letting publishers use Google’s DoubleClick for Publishers to serve ads into their Apple News articles following tests last year and an expansion earlier…
