André T. Parreira • Media Makers Meet

André T. Parreira

André T. ParreiraMedia Makers Meet (Mx3)

“Capturing attention in real time using AI”: Why AI attention metrics are now the key advertising currency

AI attention metrics are now the key way forward to prove that users are engaging with content and to optimise ad spend. InsurAds’ André T.…

The MX3 Innovators In Specialist Media Europe (consumer media edition)
How pioneering specialist consumer media publishers across Europe are reinventing business models and diversifying revenue
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Skills, Talent and Recruitment in the Age of AI
The state of skills, talent and recruitment across the media industry, with a special focus on the implications of the emergence of AI.
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Mx3 Leadership Report: Media For Interest-Based Communities
Rich insights on niche audiences and how to successfully engage and monetise them
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HOW TECHNOLOGY WILL SHAPE THE FUTURE OF MEDIA
Key presenters at FIPP Congress 2023 share their views on how technology – especially AI and Web 3.0 – will shape the future of Media
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AI implications on Gen Z audience development
Key insights into how AI is influencing Gen Z’s media habits
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Specialist Media Innovators in Europe
How specialist media businesses are reinventing business models and diversifying revenues
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Key trends from FIPP World Media Congress 2023
Key insights from many of the world's leading publishers
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Innovation in news media and journalism
Innovation – what it is, barriers to implementation and examples of innovation in practice
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AI and the Media
Insights on the consequences of AI for media companies
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Strategies for Navigating an Economic Downturn
Insights from several decision-makers on sustainable strategies for the future
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CMA and ICO turn up the heat on Google’s Privacy Sandbox
Three years ago, James Rosewell (who co-founded the Movement for an Open Web [MOW]) called Google’s Privacy Sandbox “a plan worthy of a Bond villain”. In this column, James dives into the latest report by the UK Competition and Markets Authority (CMA) which suggests that the entire concept behind Privacy Sandbox is open to question…and …
Gen AI will not save journalism. Only journalists will do that.
Media adviser and AI consultant, Jeremy Clifford, returns from the beautiful town of Perugia, central Italy, to give his reflections on this month’s International Journalism Festival. TL;DR: Gen AI is a tool and not a solution, and what will really win out is investment in good quality, in-depth, relatable journalism. The Perugia International Journalism Festival has …
“Impressed by their agility, shocked by their arrogance”: Meta’s Llama 3 divides opinion
At a time when Google’s Gemini and Open AI’s ChatGPT are charging premium subscriptions for the full use of their AI, last Thursday’s launch of Meta’s Llama 3 is a game changer not just in terms of the quality of Meta’s AI but also its cost – nothing. Jovan Protic, VP of the Board at …