(Don’t) throw caution to the wind! The challenges facing advertisers in 2022
Advertisers had little reason to smile at the outset of the pandemic. Budgets were slashed to the bone, consumers became more cautious, and figuring out…
Falling cookie value and rising media scope: DMEXCO on the temperature of digital
A barometer for current digital challenges and innovations, it’s no surprise DMEXCO was awash with talk of data privacy this year. Right from the conference’s…
