Q&A: ADmantX – smart data for brand planning and targeting
ADmantX was founded in 2010 to bring real semantic intelligence to advertising in order to improve brand safety and enhance performance. A spin-off of the…
Closer and direct: What Italian media can teach us
Italian publishers are facing similar hurdles to their counterparts in the rest of Europe and in the US. However, while this means focus is often…
Opinion: An AK47 to go with the roses?
Brand safety is the ultimate win-win for advertisers, agencies and publishers – so long as we ditch the blunt tools that don’t understand the context…
Industry experts dissect UK Govt’s review into the future of local news & the digital supply chain
Last week, UK Prime Minister Theresa May announced a review into the future of the newspaper industry, which included a planned investigation into “the operation…
