While it’s always better to have options, too much choice can drive confusion. In the race to find an alternative to third-party cookies, publishers and…
Earlier this year, publishers and brands were united in their commitment to adopt first-party data solutions. Although 90% of marketers in the UK had no…
Adform, the global integrated advertising platform, has released data showing how an overwhelming majority of publishers in key European markets are now passing first-party IDs…
Although concerns around the global pandemic continue to impact marketing budgets, the overall squeeze on ad spend is slowing. Not only is the decline less…
Adform is one of the leading integrated advertising technology companies in the world and provides the software used by buyers and sellers to automate digital…