Publishers can face the cookieless future with alternative identifiers today
Google’s cookie phase-out this year is pushing publishers to use authenticated IDs and alternative identifiers for both logged-in & anonymous users in a bid to…
How resellers can add value to a publisher’s unaddressable inventory
Since approximately 80% of brand spend targets half of a publisher’s supply, the unaddressable market is a huge opportunity for publishers looking to monetize every…
