The Atlantic wants to hire newsletter writers — and it wants their subscribers, too Our newsletter provider is Revue. We struck lucky in a sense - it turns out that most Substack signups are driven by Twitter anyway, and Twitter’s acquisition of Revue means you...
This article is an excerpt from our special insight report, Paywalls for Publishers. This free-to-download report aims to help you formulate an effective paywall strategy via insights and examples that have worked well for other publishers. The guide also examines how you can leverage your...
This article is an excerpt from our special insight report, Paywalls for Publishers. This free-to-download report aims to help you formulate an effective paywall strategy via insights and examples that have worked well for other publishers. The guide also examines how you can leverage your...
This article is an excerpt from our special insight report, Paywalls for Publishers. This free-to-download report aims to help you formulate an effective paywall strategy via insights and examples that have worked well for other publishers. The guide also examines how you can leverage your...
This is part two of a two-part article In the first of our two-part look at digital subscription strategies, we underscored the importance of habit formation in driving digital subscription growth. Publishers such as The Wall Street Journal and The Telegraph have managed to ingrain themselves...
Content-for-free was probably digital publishing’s biggest mistake, but smart publishers are now making amends by gating access to their most valuable information assets. Many are earning real returns on their content-creation investments. Context Once seen as a radical, maybe even reckless act, putting up a...
Examples from around Europe show there is a viable path towards using video to drive subscriptions TV deals between broadcasters and sports organisations make for good stories. There’s useful information for a part of the audience and almost always some infighting among broadcasters. Also, the...
How new technologies advance the work of newsrooms Big databases help news organizations predict who might subscribe or donate If it seems like this blog is turning into a book review section. It could be because classes have ended here in Pamplona and I am...
The past few years have been bumpy for many publishers. Quartz is no exception; squeezed by plummeting ad revenues and a slow takeup of its membership offering, it has seemed to struggle to find its place. Could independence give it a fresh start and a...
“A full commitment to growing subscription revenues means realigning editorial, marketing and technical operations with a new focus on trust, loyalty, data, and understanding core audiences,” says Vincent Peyrègne, CEO, WAN-IFRA. The organization has published a report, Becoming Audiences First; it shares key learnings from...
In the recent Piano Academy session, “How Local and National Publications are Transforming Their Businesses Through Reader Revenue,” we compared how local publications Philadelphia and Boston Magazines and national publication Forbes launched their subscription models. In this post, we deep-dive into Philadelphia Magazine’s approach with...
In this report, we take a closer look at the current advertising ecosystem, as well as examining how the industry is responding to the cookie challenge. We also ask industry leaders their opinion on the steps publishers can take, as well as which emerging solutions,...
The French daily newspaper, Le Parisien, doubled its digital subscriptions in 2020 by putting its best content behind a paywall. In just one year, it had 90% subscribers coming via premium articles. But that’s not all, the publisher also doubled its digital subscription revenue by...
Medium, the platform with more pivots than a see-saw factory Cards on the table, I love Medium. I always have, way back to its first iteration when you had to be invited to write on the platform and I snagged myself an invite. But be...
Forum.eu is looking to turn the pan-European media utopia into reality Despite many similar problems and stories, it was always a bit of stretch to call Europe a single media space. Language and differing agendas are two big barriers. As a result, apart from a...
The Spectator is a weekly British magazine covering politics, culture, and geopolitical affairs, who first began producing content in 1828, and is now considered the world’s longest-standing weekly magazine. With nearly 200 years of rich tradition, the publication has a history of producing in-depth, engaging...
As we have heard in previous years, during discussions with publishers this year, we often noticed higher standards applied to websites than edition products. With the high levels of engagement we see on digital editions, this is a surprising decision. Why does it seem that...
This end-of-the-year series looks back at what happened in 2020 in the worlds of podcasting, subscriptions & memberships, newsletters and social media. Part two of our series examining the biggest media news of 2020 looks at subscriptions and memberships (the first looked at podcasting). The...
Whether it’s launching a podcast for Salon or growing traffic at BuzzFeed, Scott Lamb has been a driving force at some of the world’s most successful digital publishers. Next on his agenda is expanding the platform-based publications of Medium in his role as the company’s Vice President...
Swedish daily Dagens Nyheter is on its way to increasing operating profit by about 50% to nearly SKr180M ($20M) this year. This marks the publisher’s best performance since the 1990s, the Financial Times reports. It's an incredible feat in a year when newspapers around the...
