The last decade hasn’t been kind to digital publishing, but if I had to name one bright spot within the industry, I’d point to the rise of paid subscriptions. When The New York Times launched its metered paywall in 2011, many questioned whether consumers would...
Labiotech.eu's founder & managing director Joachim Eeckhout discusses his Berlin-based media platform covering business and innovations in biotechnology. Bibblio CEO Mads Holmen had a chat with Joachim about the impact of page speed, branded content as route to success, and their membership offer. Mads: Who...
Apple has been in the news aggregation business for quite some time now, but never as committed as today. Earlier this year, the tech giant from Cupertino decided to double-down on their Apple News investment and grab a bigger piece of the digital publishing pie...
We all know the saying – what gets measured, gets managed. However, it’s the way you measure content performance that’s of crucial importance. The quality of results depends directly on the type of metrics you use and value, as well as the actual editorial strategy you build...
One of the many challenges publishers today are trying to tackle is how to reach a younger audience. As news consumers are feared to be only getting older and older, exactly how to reach this new audience is becoming crucial. That’s why we have gathered...
Pico is a Brooklyn-based startup founded in 2016. It empowers publishers to manage registrations and email signups for newsletters, build audience funnels, and charge readers for content, memberships, and newsletters. WNIP caught up with Co-founder and President Jason Bade to find out more... Can you...
“Journalism will continue to be hollowed out by structural shifts that have already led to significant falls in advertising revenue. Publishers are looking to subscriptions to make up the difference,” begins the Reuters Institute’s Journalism, Media and Technology Trends 2019 report. “Subscription and membership is...
Over the last few years, the advertising and publishing industries have been on a crusade to reinvent ad tech, spurred by everything from breaks in the value chain, changing publisher priorities, the availability of new tech solutions, international legislation and more. There’s a sense that...
In July this year, Google launched version 76 of Chrome, fixing an existing loophole that allowed publishers and other site owners to detect readers who were browsing in incognito mode. However, a consequence of closing this loophole meant that many publishers suddenly found their paywalls...
Africa’s lack of internet access has been well documented in recent years. However, growing access across the continent, together with a rapid uptake in smartphone use, is spurring publishers to change direction. As the global magazine publishing sector has increasingly grasped the opportunities offered up...
The Shorenstein Center and Lenfest Institute recently published a whitepaper, Digital Pay-Meter Playbook. The paper presents best practices for increasing and sustaining digital subscriptions culled from surveys of over 500 for-profit newsrooms. The researchers note that there has been “a digital subscription renaissance in the...
Metered paywalls are a growing alternative to traditional ad revenue models, but a multi-dimensional metered approach offers publishers more opportunities for relationship building, with higher conversion rates and stronger consumer loyalty. Metered paywalls have been implemented by some of the largest and most innovative publishers...
TL;DR: Like seeking shelter from the rain under a bridge, building a business model around a loophole is not a long term strategy. Dealing with the aftermath of closing the Google Chrome’s Incognito mode loophole gives publishers the chance to embrace more user-centric models and...
Tom Goodwin, Head of Innovation for Zenith Media, explores how free content on the internet is destroying our credibility and our businesses, and looks at how we can turn it around. I think the biggest mistake ever made by the human race was deciding to...
“The only real law of history is the law of unintended consequences,” says finance and economics historian Niall Ferguson. On July 30, Google Chrome will “remedy a loophole” that allows sites to detect people who are browsing in Incognito Mode. As an apparently unintended consequence...
New Chrome spells difficulties for metered paywalls, tools for fighting fake news, and more Free tools to fight fake news According to the Pew Research Center, most US adults (63%) think that altered videos and images create considerable confusion. While doctored images aren’t new, the...
A month ago, almost to the day, we reported that Chrome would make it easier to bypass paywalls. Google has now made it official, confirming that with the release of Chrome 76—slated for July 30—publishers will no longer be able to detect when a user...
Platforms and publishers have a long and complicated history. Sometimes platforms take from publishers, such as the concern about Google stealing publisher traffic. Other times they can give back — most famously might be Google’s Digital News Innovation Fund, which recently wrapped up six rounds of funding...
FIPP and UPM Communication Papers recently published a whitepaper, “Innovation in Publishing” which looks into how publishers are innovating to counter the challenges faced by the industry. The whitepaper states that there are two key trends seen in publishers’ approach to innovation. According to the...
Earlier this month, a company called Mogul News launched a news app that curates article content from three media outlets: Bloomberg, The Financial Times, and The Economist. If you were to subscribe to each of these publications separately, it would add up to at least...
