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MediaMedia Makers Meet (Mx3)

“We’re NOT collecting more data”: How Gumtree is using first party data to replace cookies

In a post-cookie era, publishers are effectively adapting to maximise the potential of data through enhanced analytics. Surprisingly, the one thing they don’t need is…

Charlie Beckett on how editorial teams are adjusting to AI: “It’s going to be all about adding human value”

With News Corp Australia producing a mind bending 3,000 articles a week using generative AI – using just a team of four – the question…

Shirish Kulkarni: What media companies get wrong about diversity, equity & inclusion

“Ultimately, journalism is about reflecting the stories of society. If that journalism is made by a small group of people who represent a small minority…

David vs Goliath: Why one U.S. hyperlocal publisher took on Google

It takes a brave publisher to accuse a company worth $1,492Bn that they “kick the living sh*t out of publishers for advertising revenue” but a…

How an innovative Armenian platform battles news fatigue with solutions journalism

A key cause of news fatigue and media avoidance is the relentless gloom and doom of the news cycle. Solutions journalism aims to change this…

“The only way to succeed is through niches”: Jacob Donnelly doubles down on specialist media

Morning Brew’s Jacob Donnelly is of the firm belief that the days of generalist media are behind us, and that the future belongs to specialist…

Reid DeRamus, Substack: “Your competitor is everyone with an iPhone”

Substack’s Head of Growth, Reid DeRamus, speaking at 2023’s FIPP World Media Congress in Portugal, made it clear that media organizations shouldn’t try to be…

The psychology of successful media events

According to Victoria Matey, a world renowned expert in designing events, media owners should employ psychological principles in order to make experiences more memorable, productive,…

Strategic perspective: AI and the next wave of transformation in media

“You could be a startup by yourself. You don’t even need to have an office. You can start building your own media company using these…

AI Report: “If it doesn’t solve a business problem you’re wasting your time”

In this excerpt from our latest report entitled “How Technology Especially AI & Web 3.0 Will Shape The Future of Media“, key presenters at FIPP Congress…

“Business models often lag audience growth”: Podcast of the Week

Art of Procurement is a (very) successful B2B media company that produces white papers, articles, podcasts, and live events. Nothing special there. Yet for the first…

“Educate your readers about reducing their carbon footprint”: Insights on publishing’s green impact, from FIPP World Media Congress 2023

“Trying to educate your users about the importance of them reducing their carbon footprint is every bit as important about actually reducing our own carbon…

The MX3 Innovators In Specialist Media Europe (consumer media edition)
How pioneering specialist consumer media publishers across Europe are reinventing business models and diversifying revenue
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Skills, Talent and Recruitment in the Age of AI
The state of skills, talent and recruitment across the media industry, with a special focus on the implications of the emergence of AI.
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Mx3 Leadership Report: Media For Interest-Based Communities
Rich insights on niche audiences and how to successfully engage and monetise them
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HOW TECHNOLOGY WILL SHAPE THE FUTURE OF MEDIA
Key presenters at FIPP Congress 2023 share their views on how technology – especially AI and Web 3.0 – will shape the future of Media
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AI implications on Gen Z audience development
Key insights into how AI is influencing Gen Z’s media habits
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Specialist Media Innovators in Europe
How specialist media businesses are reinventing business models and diversifying revenues
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Key trends from FIPP World Media Congress 2023
Key insights from many of the world's leading publishers
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Innovation in news media and journalism
Innovation – what it is, barriers to implementation and examples of innovation in practice
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AI and the Media
Insights on the consequences of AI for media companies
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Strategies for Navigating an Economic Downturn
Insights from several decision-makers on sustainable strategies for the future
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