Following a quick walk along a sunny, if chilly Southbank, Flume arrived at the Hilton London Bankside Hotel to attend the 2018 Independent Publisher Conference.…
Since launching seven years ago, Buro24/7’s publishing proposition has focused on connecting the world’s most desirable brands with the most sought-after demographic – the affluent…
The publishing industry has been totally transformed in the past decade.In 2008, the rise of online media was simply considered an “emerging threat” to the…
Micropayments hold a tantalisingly simple and practical solution for the crisis faced by the news publishing industry today. The only thing that’s been preventing them…
A new survey has helped to draw attention to something that most publishers intuitively already know – people really dislike branded ‘More from around the…
Online publishers are caught up in a precarious balancing act – attempting to maximise advertising revenue with one hand, while ensuring a positive user experience…
When iOS 12 was officially released on the 17th of September, among the most significant enhancements was how Apple allows users to manage notifications. While…
There is a place where many great advertising deals go to die. Once they were pipeline diamonds. Target busters. They were commission earners. They were…
The mobile-focused social media platform recently passed one billion monthly active users (as of June 2018) and is incredibly popular with millennials and teens: 41%…
Online video continues to be the fastest growing advertising sector in the UK with brands spending more on video ads than digital banner ads, according…
Over recent years, the allocation of digital ad dollars has largely been targeted towards programmatic trading – now accounting for almost four-fifths of all UK…
In the fiercely competitive space that is digital publishing, never has more emphasis been placed on the customer experience. With the increasingly vast number of…
We’ve all heard it before, print dollars have been replaced by digital dimes, and it’s only worsening with the increase in readers using adblockers. Globally, 27%…
In the ever-changing, cloudy environment of digital advertising, transparency continues to grow in importance. Both publishers and buyers are focused on creating transparency through strategies…
Listen, we know you’re a good publisher. We know you do your best to make good decisions and to partner only with the best technology vendors. But you…
Adoption of Ads.txt by publishers has grown quickly over the last six months. While many publishers view this as a nuisance, they are deploying an increasing number of…
The ever-growing threat of a simple algorithm change to Facebook or Google continues to loom over publishers, but Parse.ly’s latest traffic report has a few…