Regardless of the whims of Google and its timeline for Chrome cookie deprecation, many publishers are already in the midst of transitioning their advertising strategy to adapt to the post-IDFA, post-cookie marketplace. In…
Google may have given them a stay of execution until 2023 – but third-party cookies are still facing the chop. Cookie deprecation, privacy regulation and…
Digital publishers are being haunted. They’re being haunted by the prospect of “ghost” web users who surf onto their sites and leave no trace. Without…
In June, Apple announced iOS 15 email privacy changes that will radically change the email programs of all publishers. According to Apple, Mail Privacy Protection “helps users…
Given the choice, consumers would rather advertisements not follow them around the internet and be hyper-targeted to their activity. With the help of GDPR, EU…
Many event-based entrepreneurs who made it battle-scarred through 2020 are thinking of membership. The best pivoted early to virtual events and, whilst we all know…
Google’s intention to deprecate the use of third-party cookies on Chrome (and then postpone the decision to 2023), is yet another clear demonstration that publishers…
Publishers, who once ruled internet news content, have had to manage the rapidly changing landscape and, in some cases, have lost their grasp on readers…
The media landscape is currently undergoing a period of transformation. For the first time in decades, some of the largest publications in the world are…
Publishers have heard plenty of buzz around connected TV (CTV) over the last year. Amid booming audience engagement — with 40.9 million UK users watching…
The South China Morning Post (SCMP) continues to proactively address the global need for reliable news and insight about China – not easy when operating…
Following the ongoing digital disruption to the publishing industry in recent years, many magazine brands have turned to award platforms as a way of delivering…