Today, new guidelines have been introduced by two of the largest email service providers, Gmail and Yahoo. The changes will require email senders to prove…
As part of our Collectif series (see more here), Media Ecologist Jack Myers explains what media agencies are looking for in their publisher partners. TL;DR: Media…
Eric Shanfelt of Nearview Media, a member of Mx3’s Collectif, interviews Ryan Dohrn about avoiding the biggest digital ad sales mistakes. For publishers dependent on ad revenues, the…
The Fourth Industrial Revolution represents a fundamental change in the way we live, work and relate to one another by merging the physical, digital and…
In this Collectif post, Chrysalis’ Founder, Jeremy Clifford, outlines how C-suite media executives can build a powerful, measured and assessable leadership framework – and in…
In advance of Mx3 Barcelona (12-13th March 2024), an off-the-record international summit focusing on innovation in and across media verticals (B2C & B2B), we talk…
Permutive’s VP of Products, Chloe Grutchfield, takes a look at the key first-party data trends for 2024 especially in light of the sunsetting of third-party…
Attracting subscribers is one thing, preventing them from leaving is another. Enter ‘churn prediction models’ which are becoming increasingly effective at reducing churn rates by…
Bridged Media’s CEO Maanas Mediratta argues that digital publishers should shift their focus from an expensive long-term AI strategy, and instead focus on doing business…
Much of the debate surrounding fake videos involves technological solutions and forensic analysis. Missing from the debate is simply this: patience. As part of our…
The Myers Report, in collaboration with MediaVillage Education Foundation, major media agencies, and the American Association of Advertising Agencies (4A’s), conducted a survey in July/August…
What are the latest trends and developments that buyers look for in the media industry? A recent survey published by Collingwood, which interviewed a panel…
There’s no question digital publishing is confronted by enormous challenges and deep, continuous disruption (here’s looking at you, AI). But commensurate with this are the…
A new study of 100 journalism students and young journalists outlines what the next generation of media professionals anticipate in terms of AI and the…
AI is already starting to make serious headway in terms of customised personalisation experiences. However, outside of the very biggest publishers and premium specialist vendors,…