{"id":75494,"date":"2024-01-22T05:36:00","date_gmt":"2024-01-22T05:36:00","guid":{"rendered":"https:\/\/mediamakersmeet.com\/?p=75494"},"modified":"2024-01-25T20:30:32","modified_gmt":"2024-01-25T20:30:32","slug":"four-media-leaders-on-community-driven-models","status":"publish","type":"post","link":"https:\/\/mediamakersmeet.com\/four-media-leaders-on-community-driven-models\/","title":{"rendered":"Four media leaders on community-driven models"},"content":{"rendered":"\n

In a world full of interruptions and noise, building direct and deep relationships with audiences is critical to media brand success. There is a reason for the vibrant vertical media sector, and that is that communities come first.<\/strong><\/p>\n\n\n\n

At Mx3 Barcelona,<\/a> we will dive deep into the world of community-first media models.<\/p>\n\n\n\n

Mx3 Barcelona<\/a> takes place on 12-13 March 2024. With a strong focus on innovation in and across media verticals, it is for leaders, innovators and mavericks in Creator-led, Consumer and B2B media.  All on-stage conversations at Mx3 Barcelona<\/a> are off-the-record to create a safe space for open and honest dialogue, so you must be in the room to be in the conversation.<\/p>\n\n\n\n

See the full agenda (subject to minor changes) here<\/a> and sign up here<\/a>.<\/p>\n\n\n\n

Here are some of our community-focused sessions on the agenda.<\/p>\n\n\n\n

SESSION 1: WHAT MARKET LEADERS DO<\/strong><\/h3>\n\n\n\n

Natasha Christie-Miller has a storied B2B media career with companies such as EMAP and Ascential, where, among others, she was CEO of Ascential Intelligence. Natasha is now a Senior Advisor to the well-known TED Conferences franchise, Board Advisor to Walking on Earth, BAYY Agency and Edited, and NED of PGI VCT Plc. Communities are at the heart of the businesses she drives.<\/p>\n\n\n\n

At Mx3 Barcelona, will share her immense experience in building community-driven businesses. Here\u2019s more:<\/p>\n\n\n\n

Invaluable content, engaged communities and success in business<\/em><\/strong><\/em><\/strong>
We lift the lid on the secrets of market leaders: creating invaluable content, fostering engaged communities, and building innovative business models to drive sustainable success in highly competitive markets.<\/em><\/em><\/p>\n\n\n\n

<\/div>\n\n\n\n

SESSION 2: MAKING CONVERSATIONS HAPPY<\/strong><\/h3>\n\n\n\n

Andrew Losowsky is Head of Community Products at Vox Media in the US. His session will focus on:<\/p>\n\n\n\n

Bringing people together:<\/strong> Three principles for making communities matter<\/strong><\/em>
Explore the three fundamental principles for building meaningful communities, focusing on strategies to bring people together and make their collective experience impactful and valuable.<\/em><\/p>\n\n\n\n

<\/div>\n\n\n\n

SESSION 3: ENGAGING GEN Z and COLLEGE WOMEN?<\/strong><\/h3>\n\n\n\n

Can you build a community-driven business if your audience is 10 million strong and counting? Her Campus Media engages college women and Gen Z in the US, and Co-founder and CEO Stephanie Kaplan Lewis will tell us more, in:<\/p>\n\n\n\n

10 million and counting: Empowering college women and Gen Z<\/em><\/strong>
Discover how Her Campus Media, under Stephanie Kaplan Lewis’s leadership, has built a dynamic and unique media ecosystem, engaging over ten million people and expanding into consumer and B2B products and services.<\/em><\/p>\n\n\n\n

<\/div>\n\n\n\n

SESSION 4: PRODUCT DEVELOPMENT<\/strong><\/h3>\n\n\n\n

Richard O\u2019Connor of B2B Marketing in the UK will share the story of Propolis, a community-driven product developed during the pandemic. Here are more details on his session:<\/p>\n\n\n\n

Innovation through a crisis: Crafting a world-leading B2B community product<\/em><\/strong>
Challenge breeds opportunity: We learn more about the development and launch of Propolis, a world-class community product, and how B2B Marketing iterates to enhance community innovation and engagement continually.<\/em><\/p>\n\n\n\n

<\/div>\n\n\n\n

See more sessions in the agenda, here<\/a>.<\/p>\n\n\n\n

Join us<\/a> in Barcelona for these and other on<\/a>– and off<\/a>-stage conversations.<\/em><\/strong><\/h5>\n\n\n\n

Cobus & the Mx3 team<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

In a world full of interruptions and noise, building direct and deep relationships with audiences is critical to media brand success. There is a reason for the vibrant vertical media sector, and that is that communities come first. At Mx3 Barcelona, we will dive deep into the world of community-first media models. Mx3 Barcelona takes […]<\/p>\n","protected":false},"author":58,"featured_media":75500,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36736,550],"tags":[330,37030,554,36961,36763],"yst_prominent_words":[],"acf":[],"_links":{"self":[{"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/posts\/75494"}],"collection":[{"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/users\/58"}],"replies":[{"embeddable":true,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/comments?post=75494"}],"version-history":[{"count":3,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/posts\/75494\/revisions"}],"predecessor-version":[{"id":75498,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/posts\/75494\/revisions\/75498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/media\/75500"}],"wp:attachment":[{"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/media?parent=75494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/categories?post=75494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/tags?post=75494"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/yst_prominent_words?post=75494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}