{"id":75054,"date":"2024-04-22T09:04:53","date_gmt":"2024-04-22T08:04:53","guid":{"rendered":"https:\/\/mediamakersmeet.com\/?p=75054"},"modified":"2024-04-25T08:04:20","modified_gmt":"2024-04-25T07:04:20","slug":"googles-privacy-sandbox-is-open-in-name-only-movement-for-an-open-webs-james-rosewell","status":"publish","type":"post","link":"https:\/\/mediamakersmeet.com\/googles-privacy-sandbox-is-open-in-name-only-movement-for-an-open-webs-james-rosewell\/","title":{"rendered":"Google’s Privacy Sandbox is ‘open in name only’ \u2013 Movement for an Open Web’s James Rosewell"},"content":{"rendered":"\n

Three years ago, James Rosewell called Google’s Privacy Sandbox “a plan worthy of a Bond villain”. James, who co-founded the Movement for an Open Web (MOW), has since maintained that Google’s proposals are not fit for purpose and warns that a dark future awaits if we don’t protect the open web from overzealous corporate control.<\/em><\/p>\n\n\n

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James Rosewell, Co-Founder of Movement for an Open Web<\/figcaption><\/figure><\/div>\n\n\n

Media in democratic societies across the globe is in the midst of an existential crisis. On one level, the most powerful brands are either making deals<\/a> or suing technology companies<\/a> to ensure they are compensated for how the latter purloins their content.<\/p>\n\n\n\n

At the same time, smaller media companies \u2013 many focused on regions \u2013 face ever trickier futures where their main revenue source, advertising, continues to dwindle. The many attempts to stem the tide invariably lead to more intrusive advertising on web pages, which impacts the user experience, potentially losing readers in the long term.<\/p>\n\n\n\n

It\u2019s a discussion that is central to recently launched non-profit organisation Movement for an Open Web (MOW)<\/a>, which is campaigning for an open web not controlled by private companies\u2019 technology or restricted by their terms and conditions. In other words, a web that enables companies to flourish where Google, Apple, and their Silicon Valley allies don’t set the rules.<\/p>\n\n\n\n

The organisation’s face and Co-Founder, James Rosewell,<\/a> has noted that there seems to be a degree of fatalism among media companies. At its heart is a shift by Google and Apple to reinvent online advertising, a recalibration unlikely to lead to a growth in online display advertising revenues for media companies.<\/p>\n\n\n\n

Systems built around third-party cookies have served media companies reasonably well until recently, but as everyone knows, Google plans to phase out third-party cookies and replace them with a system that silos interests. In theory, Google Privacy Sandbox<\/a> will go live at some point in 2024.<\/p>\n\n\n\n

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What is an Open Web simplified and explained with props by Co-Founders of MOW, @jwrosewell<\/a> and @TC_4KBW<\/a>#openweb<\/a> #privacy<\/a> #adtech<\/a> #privacysandbox<\/a> #interoperability<\/a> pic.twitter.com\/SAFMpiZZgv<\/a><\/p>— Movement for an Open Web (@m4aow) August 17, 2023<\/a><\/blockquote>