{"id":61883,"date":"2022-12-05T11:00:00","date_gmt":"2022-12-05T11:00:00","guid":{"rendered":"https:\/\/mediamakersmeet.com\/?p=61883"},"modified":"2022-12-06T10:07:55","modified_gmt":"2022-12-06T10:07:55","slug":"global-advertising-to-grow-5-9-groupm-forecast-2023","status":"publish","type":"post","link":"https:\/\/mediamakersmeet.com\/global-advertising-to-grow-5-9-groupm-forecast-2023\/","title":{"rendered":"Global advertising to grow 5.9%: GroupM Forecast 2023"},"content":{"rendered":"\n<p class=\"has-background\" style=\"background-color:#fffeee\">In an optimistic forecast, GroupM expects global advertising to grow 5.9% next year. Whilst representing a slight downgrade from its 6.4% estimate in June, the company does not expect 2023 to experience a &#8216;perilous economic state&#8217;. On the contrary, for some markets like India, growth will be significant.<\/p>\n\n\n\n<p>GroupM, the holding company for some of the world&#8217;s biggest media agencies including Mindshare, Mediacom, and Wavemaker, has today announced that they expect global advertising to grow 5.9% in 2023, with strong gains in connected TV, retail media and fast-growing markets like India.<\/p>\n\n\n\n<p>Whilst this is good news for publishers, the company added a caveat that whilst some markets were growing ahead of inflation, the UK, U.S., Canada, and Germany will grow behind country-level headline inflation amounting to a slight net decline over the year. <\/p>\n\n\n\n<p>However, GroupM was at pains to stress that they don\u2019t see a perilous economic state ahead, notably because of low unemployment, the continued growth of digital media, and the fact larger advertisers are still seeing revenue gains despite publically voicing caution.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/mediamakersmeet.com\/wp-content\/uploads\/2022\/12\/TYNY_Press_GlobalAdvertisingGrowth-1024x535.png\" alt=\"\" class=\"wp-image-61890\" width=\"1024\" height=\"535\" srcset=\"https:\/\/mediamakersmeet.com\/wp-content\/uploads\/2022\/12\/TYNY_Press_GlobalAdvertisingGrowth-1024x535.png 1024w, https:\/\/mediamakersmeet.com\/wp-content\/uploads\/2022\/12\/TYNY_Press_GlobalAdvertisingGrowth-400x209.png 400w, https:\/\/mediamakersmeet.com\/wp-content\/uploads\/2022\/12\/TYNY_Press_GlobalAdvertisingGrowth-768x401.png 768w, https:\/\/mediamakersmeet.com\/wp-content\/uploads\/2022\/12\/TYNY_Press_GlobalAdvertisingGrowth-1536x802.png 1536w, https:\/\/mediamakersmeet.com\/wp-content\/uploads\/2022\/12\/TYNY_Press_GlobalAdvertisingGrowth.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Other highlights from GroupM&#8217;s press briefing:<\/p>\n\n\n\n<ul><li><strong>Digital advertising<\/strong>: 9.3% growth globally in 2022, bringing the overall share of digital advertising to 67% of the industry total. This share is expected to rise to 73% by 2027.<\/li><li><strong>Audio advertising:<\/strong>&nbsp;1.3% expected growth in 2023. Digital audio now represents nearly a quarter of total audio advertising revenue and is forecast to grow by double-digits&nbsp;in both 2022 and 2023.<\/li><li><strong>Television advertising<\/strong>: forecasted to grow 1.7%. However, by 2025, all pay-TV providers combined will reach fewer than half of homes in the U.S.<\/li><li><strong>OOH advertising:&nbsp;<\/strong>forecasted to grow 2.2% globally.<\/li><li><strong>Top 10 tracked markets:<\/strong><ul><li>Australia, Brazil, France, India and Japan will grow ahead of inflation<\/li><li>The U.K., U.S., Canada and Germany will grow slightly behind country-level headline inflation.<\/li><li>In addition to China, only Sri Lanka, where a cost-of-living crisis persists after mass protests led to the president\u2019s resignation in July, is expected to record a nominal decline.&nbsp;&nbsp;<\/li><\/ul><\/li><\/ul>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/mediamakersmeet.com\/wp-content\/uploads\/2022\/12\/TYNY_Press_US-1024x535.png\" alt=\"\" class=\"wp-image-61894\" width=\"1024\" height=\"535\" srcset=\"https:\/\/mediamakersmeet.com\/wp-content\/uploads\/2022\/12\/TYNY_Press_US-1024x535.png 1024w, https:\/\/mediamakersmeet.com\/wp-content\/uploads\/2022\/12\/TYNY_Press_US-400x209.png 400w, https:\/\/mediamakersmeet.com\/wp-content\/uploads\/2022\/12\/TYNY_Press_US-768x401.png 768w, https:\/\/mediamakersmeet.com\/wp-content\/uploads\/2022\/12\/TYNY_Press_US-1536x802.png 1536w, https:\/\/mediamakersmeet.com\/wp-content\/uploads\/2022\/12\/TYNY_Press_US.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/di5ru.pt\/download-the-mx3-specialist-media-in-europe-report\/\"><img decoding=\"async\" width=\"1000\" height=\"750\" src=\"https:\/\/mediamakersmeet.com\/wp-content\/uploads\/2023\/06\/Specialist-media-in-Europe-report-20.jpg\" alt=\"\" class=\"wp-image-68925\" srcset=\"https:\/\/mediamakersmeet.com\/wp-content\/uploads\/2023\/06\/Specialist-media-in-Europe-report-20.jpg 1000w, https:\/\/mediamakersmeet.com\/wp-content\/uploads\/2023\/06\/Specialist-media-in-Europe-report-20-400x300.jpg 400w, https:\/\/mediamakersmeet.com\/wp-content\/uploads\/2023\/06\/Specialist-media-in-Europe-report-20-768x576.jpg 768w, https:\/\/mediamakersmeet.com\/wp-content\/uploads\/2023\/06\/Specialist-media-in-Europe-report-20-900x675.jpg 900w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure><\/div>\n\n\n<div style=\"height:51px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>In an optimistic forecast, GroupM expects global advertising to grow 5.9% next year. Whilst representing a slight downgrade from its 6.4% estimate in June, the company does not expect 2023 to experience a &#8216;perilous economic state&#8217;. On the contrary, for some markets like India, growth will be significant. GroupM, the holding company for some of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":61035,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,550],"tags":[36532],"yst_prominent_words":[1575,2089],"acf":[],"_links":{"self":[{"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/posts\/61883"}],"collection":[{"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/comments?post=61883"}],"version-history":[{"count":0,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/posts\/61883\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/media\/61035"}],"wp:attachment":[{"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/media?parent=61883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/categories?post=61883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/tags?post=61883"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/yst_prominent_words?post=61883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}