{"id":52545,"date":"2022-03-30T07:25:00","date_gmt":"2022-03-30T06:25:00","guid":{"rendered":"https:\/\/mediamakersmeet.com\/?p=52545"},"modified":"2022-03-30T09:46:20","modified_gmt":"2022-03-30T08:46:20","slug":"how-a-podcast-for-entrepreneurial-parents-generates-200000-a-year-the-media-roundup","status":"publish","type":"post","link":"https:\/\/mediamakersmeet.com\/how-a-podcast-for-entrepreneurial-parents-generates-200000-a-year-the-media-roundup\/","title":{"rendered":"How a podcast for entrepreneurial parents generates $200,000 a year: The Media Roundup"},"content":{"rendered":"\n\n\n

How a podcast for entrepreneurial parents generates $200,000 a year<\/a> <\/h3>\n\n\n\n

I want to preface this by saying \u2018only around 2,000 downloads per episode\u2019 is not a low number. According to\u00a0Buzzsprout<\/a>, if you get more than 700 downloads in the first week, you\u2019re in the top 5% of podcasts. We need to reset our expectations for \u2018normal\u2019 podcast numbers.<\/p>\n\n\n\n

Anyway, moving on! This is nonetheless an interesting case study in podcast monetisation. The Startup Parent podcast host Sarah Peck sells sponsorships, but the real money maker is the Wise Women\u2019s Council, an intense six-month \u2018leadership incubator\u2019 geared towards entrepreneurial mothers.<\/p>\n\n\n\n

\"How<\/figure>\n\n\n\n

Simon Owens draws out some really good lessons from her interview, including how to design high-priced products, engaging a small audience, and the limitations she faces as a parent herself with small children.<\/p>\n\n\n\n

Lessons from award-winning podcasts: The Atlantic\u2019s Vann Newkirk<\/a> <\/h3>\n\n\n\n

Talking of good podcasts\u2026the winner of the incredibly competitive Best Limited Series award in 2021\u2019s Publisher Podcast Awards was\u00a0Floodlines<\/a>\u00a0from The Atlantic. Peter spoke to The Atlantic\u2019s Vann Newkirk, staff writer and host of the series. He talked about how the idea for a podcast focused on Hurricane Katrina came about, what their process was for collecting the interviews and going deep into the topic, and the role of music in enhancing the narration.<\/p>\n\n\n\n

“We have to work as if print did not exist”: Interview with Editorial Development Director of Bonnier News<\/a> <\/h3>\n\n\n\n

Bonnier News, the largest media house in Sweden, decided in 2015-2016 to make reader revenue its primary source of income by building digital loyalty, developing complex digital paywall solutions, and increasing investments in digital quality.\u00a0The Fix\u2019s Teona Sekhniashvili catches up with them to find out how it\u2019s going in a nation which has some of the highest willingness to pay for online content.<\/p>\n\n\n\n

BuzzFeed fumbled, but it’s still early days<\/a><\/h3>\n\n\n\n

It\u2019s sometimes tricky to pick through all the hype around BuzzFeed\u2019s SPAC and work out what\u2019s actually going on. This is an excellent summary which puts in context the optimism of their investor pitch, why they\u2019ve come in so low, and why it\u2019s still a blessing they went public despite disappointing quarterly results. Jacob also outlines the tough reality of the news business for a newer player like BuzzFeed.<\/p>\n\n\n\n

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<\/div>\n\n\n\nThis content originally appeared in The Media Roundup, a daily newsletter from Media Voices. Subscribe here:<\/em>\n
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How a podcast for entrepreneurial parents generates $200,000 a year I want to preface this by saying \u2018only around 2,000 downloads per episode\u2019 is not a low number. According to\u00a0Buzzsprout, if you get more than 700 downloads in the first week, you\u2019re in the top 5% of podcasts. We need to reset our expectations for […]<\/p>\n","protected":false},"author":36,"featured_media":52550,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17613,26],"tags":[],"yst_prominent_words":[4093,1503,5488,31763,6858,1805,1250,1366,8622,4906,4907,1860,1489],"acf":[],"_links":{"self":[{"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/posts\/52545"}],"collection":[{"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/comments?post=52545"}],"version-history":[{"count":0,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/posts\/52545\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/media\/52550"}],"wp:attachment":[{"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/media?parent=52545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/categories?post=52545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/tags?post=52545"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/yst_prominent_words?post=52545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}