{"id":44481,"date":"2021-08-11T08:00:00","date_gmt":"2021-08-11T07:00:00","guid":{"rendered":"https:\/\/mediamakersmeet.com\/?p=44481"},"modified":"2021-08-11T08:50:52","modified_gmt":"2021-08-11T07:50:52","slug":"opening-a-direct-line-to-your-readers-the-media-roundup","status":"publish","type":"post","link":"https:\/\/mediamakersmeet.com\/opening-a-direct-line-to-your-readers-the-media-roundup\/","title":{"rendered":"Opening a direct line to your readers: The Media Roundup"},"content":{"rendered":"\n

Block Club Chicago\u2019s coronavirus hotline connects readers with questions to reporters with answers<\/a> <\/h3>\n\n\n\n

People have questions. Journalists have answers. So how can the two be connected up? The information might be available on local news websites, but people often don\u2019t go digging around for it.<\/p>\n\n\n\n

Block Club Chicago, a nonprofit news site, have been experimenting with ways to connect readers with the information they need, when they need it. They launched a free, bilingual coronavirus hotline where readers could call, email or text to have their questions answered by a core team of staffers, who would coordinate with reporters to get the right information.<\/p>\n\n\n\n

When it comes to any kind of open communication with readers, resourcing can be a massive issue. But Block Club Chicago\u2019s approach to helping local people find vital information is worth the effort (and the overwhelm), and there are some interesting lessons to learn about accessibility and relationship-building.<\/p>\n\n\n\n

Best of all, these free services have led to a paid subscriber boost. \u201cIf you show up for your readers, your readers will show up to support you,\u201d they conclude.<\/p>\n\n\n\n

Bloomberg Media tops 325,000 paid subscribers<\/a> <\/h3>\n\n\n\n

Subscriptions to Bloomberg Media grew by 34% in the first half of the year, reaching more than 325,000. The most interesting point of this for me was that the company\u2019s pivot from live to virtual and hybrid events has led to a whopping 500% revenue increase year-over-year.<\/p>\n\n\n\n

How many readers actually scroll once they load an article?<\/a> <\/h3>\n\n\n\n

\u201cWe live in the age of skimming.\u201d A key indicator of engagement and loyalty is whether a reader scrolled at all during the visit, or bounced after viewing only the first window of a page.\u00a0Some interesting research here on how scrolling behaviours have changed over the last few years.<\/p>\n\n\n\n

\u201cHow much does it pay?\u201d Writers of Color polite-shames publications to get to the point<\/a><\/h3>\n\n\n\n

Writers of Colour is tackling pay disparity in the media by \u201cpolite-shaming\u201d publications that don\u2019t disclose pay rates. Young journalists of color are particularly susceptible to unfair pay practices, and pay transparency is one way to improve this by holding publications accountable, both by outside parties and internally.<\/p>\n\n\n\n

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<\/div>\n\n\n\nThis content originally appeared in The Media Roundup, a daily newsletter from Media Voices. Subscribe here:<\/em>\n
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Block Club Chicago\u2019s coronavirus hotline connects readers with questions to reporters with answers People have questions. Journalists have answers. So how can the two be connected up? The information might be available on local news websites, but people often don\u2019t go digging around for it. Block Club Chicago, a nonprofit news site, have been experimenting […]<\/p>\n","protected":false},"author":36,"featured_media":44482,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,17611],"tags":[],"yst_prominent_words":[3355,3396,30295,1317,1913,2342,1536,1250,1366,1596,1769,2525,1260,1472,1947],"acf":[],"_links":{"self":[{"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/posts\/44481"}],"collection":[{"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/comments?post=44481"}],"version-history":[{"count":0,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/posts\/44481\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/media\/44482"}],"wp:attachment":[{"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/media?parent=44481"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/categories?post=44481"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/tags?post=44481"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/yst_prominent_words?post=44481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}