{"id":44169,"date":"2021-07-29T09:02:57","date_gmt":"2021-07-29T08:02:57","guid":{"rendered":"https:\/\/mediamakersmeet.com\/?p=44169"},"modified":"2021-07-29T09:04:15","modified_gmt":"2021-07-29T08:04:15","slug":"6-must-read-newsletters-to-stay-on-top-of-your-social-media-game-2021-edition","status":"publish","type":"post","link":"https:\/\/mediamakersmeet.com\/6-must-read-newsletters-to-stay-on-top-of-your-social-media-game-2021-edition\/","title":{"rendered":"6 must-read newsletters to stay on top of your social media game (2021 edition)"},"content":{"rendered":"\n

The best sources of analysis and social media insights for content creators, journalists and marketers on the web today<\/h4>\n\n\n\n

We all know that social media moves fast. Really fast.<\/strong><\/p>\n\n\n\n

Keeping up with the latest product innovations, usage trends and research can be exhausting. Fortunately, there\u2019s a bunch of super-smart people who are busy monitoring and analyzing these developments so you don\u2019t have to.<\/p>\n\n\n\n

These newsletters do much of the heavy lifting for you, and are essential reading for anyone wanting to understand this rapidly changing space.<\/p>\n\n\n\n

Here are six of the best newsletters covering social media in 2021.<\/p>\n\n\n\n

1. Geekout Newsletter<\/a> (by Matt Navarra)<\/h3>\n\n\n\n

Matt Navarra is a social media consultant and industry commentator who has worked for organizations such as the United Nations, BBC News, Pinterest, ITN, 10 Downing Street, and the NHS.<\/p>\n\n\n\n

His weekly newsletter drops on a Friday, featuring his expert analysis and the week\u2019s social media industry news, platform updates, and insights on new tools + features.<\/p>\n\n\n\n

He\u2019s also very busy on Twitter, sharing insights throughout the day on these same topics. Follow him:\u00a0@MattNavarra<\/a><\/a><\/p>\n\n\n\n

2. Social Media Today<\/a><\/h3>\n\n\n\n

Social Media Today<\/a> is a leading industry publication operated by Industry Dive<\/a>; a group that runs a number of specialist websites offering deep dives into verticals such as Retail,<\/a> Healthcare<\/a> and Banking<\/a>.<\/p>\n\n\n\n

With over 820k followers on Twitter (@socialmedia2day<\/a>) and an active presence on other platforms, including different boards offering infographics and stats over on Pinterest<\/a>, there\u2019s plenty to get stuck into.<\/p>\n\n\n\n

They also host regular Twitter chats<\/a>\u00a0on industry topics and publish a daily newsletter that has a strong marketing focus, but also looks at platform updates and social media strategies.<\/p>\n\n\n\n

3. Creator Economy<\/a> (The Information)<\/h3>\n\n\n\n

Kaya Yurieff (@kyurieff<\/a>) is a reporter at The Information (and before that at CNN) covering the creator economy. The daily \u201cCreator Economy\u201d newsletter is short, punchy and rich in great insights and examples. (<\/em>Read the Archive<\/em><\/a>)<\/em><\/a><\/p>\n\n\n\n

At the moment, the newsletter is free, but as I am reminded every time it drops in my inbox, that may not continue indefinitely.<\/p>\n\n\n\n

\u201cYou are receiving Creator Economy as a limited-time free preview,\u201d the newsletter begins. \u201cTo ensure your continued access,\u00a0subscribe to The Information here for a special $200 off your first year (normally $399).<\/a>\u201d<\/p>\n\n\n\n

4. Falcon<\/a><\/h3>\n\n\n\n

Falcon.io<\/a> offers an integrated SaaS platform for social<\/strong> media listening, engaging, publishing, measuring and managing customer data.<\/p>\n\n\n\n

They also have a great weekly newsletter, which is always focussed on five developments \u2014 and reaction to it \u2014 from the past week.<\/p>\n\n\n\n

Purportedly with over 200,000 subscribers, it\u2019s short format means it can justifiably bill itself as offering \u201cquick bites of social media goodness.\u201d<\/p>\n\n\n\n

5. Sociality<\/a><\/h3>\n\n\n\n

Sociality.io describes<\/a> itself as \u201ca complete social media account management tool for brands and agencies.\u201d<\/p>\n\n\n\n

Although based in London, they publish their short \u2014 highly visual \u2014 weekly newsletter in English<\/a> and Turkish<\/a>.<\/p>\n\n\n\n

Each development that they highlight is summed up in a sentence or two (although some sentences are paragraph length), and accompanied by an appropriate visual, making it super digestible and easy on the eye.<\/p>\n\n\n\n

6. We Are Social<\/a><\/h3>\n\n\n\n

You might best known this global agency for the fantastic detailed data-dives they produce on the state of digital<\/a> around the world and on a country-by-country basis. Compiled by Simon Kemp<\/a>, these are a must read.<\/p>\n\n\n\n

They post to their blog most days, including a \u201cMonday Mashup\u201d which pulls together developments from the past. You can subscribe to both via email.<\/a><\/p>\n\n\n\n

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<\/p>\n\n\n\n

Honorable mentions<\/h3>\n\n\n\n

Not superficially about social, but these newsletters will often mention it, and they\u2019ll be of interest to anyone interested in media, tech, and the creative industries.<\/p>\n\n\n\n