{"id":3158,"date":"2018-02-05T09:10:19","date_gmt":"2018-02-05T08:10:19","guid":{"rendered":"http:\/\/whatsnewinpublishing.co.uk\/?p=3158"},"modified":"2018-02-04T18:37:37","modified_gmt":"2018-02-04T17:37:37","slug":"publishers-eye-push-notifications-wake-facebook-changes","status":"publish","type":"post","link":"https:\/\/mediamakersmeet.com\/publishers-eye-push-notifications-wake-facebook-changes\/","title":{"rendered":"Publishers eye push notifications in wake of Facebook changes"},"content":{"rendered":"<p>Now that Facebook is\u00a0<a href=\"https:\/\/digiday.com\/media\/losing-hope-facebook-tells-publishers-big-change-coming-news-feed\/\">deprioritizing publishers\u2019 posts<\/a>\u00a0in the news feed, there\u2019s more\u00a0<a href=\"https:\/\/digiday.com\/media\/publishers-already-shifting-dependence-facebook-expected-accelerate-wake-news-feed-change\/\">urgency <\/a>for publishers to make direct connections with readers. That means they\u2019re taking push notifications more seriously.<\/p>\n<p>The Wall Street Journal has tripled, to nine, the number of topics that its mobile app users can follow<b>\u00a0<\/b>and made it possible to \u201cfollow\u201d its writers so users get a push when those authors publish something.<\/p>\n<p>Publishers are making an effort to stand out visually. Gannett\u2019s USA Today grew its referral traffic from pushes by 18 percent by incorporating pictures, video and GIFs into its messages (in a survey Gannett conducted with its app users last year,\u00a0relevance of content was named as the top motivation for responding to push notifications). The Guardian has played with the font and style of its push notifications. CNN is will begin adding rich media to its push notifications in the second quarter of 2018.<\/p>\n<p>Publishers pay close attention to their app audiences because their response to a story often provides a good signal for how a publisher\u2019s broader audience will react to it. At CNN, for example, the click-through rate on its app push notifications determines whether to move breaking stories to the top of its homepage or write more stories on a developing story.<\/p>\n<p>\u201cThey\u2019re optimal for getting an early indication for how a story is playing with your audience,\u201d said S. Mitra Kalita, CNN\u2019s vp of digital programming. \u201cI used to use Facebook metrics like this over five years ago. You\u2019d look at shares over the course of 20 minutes.\u201d<\/p>\n<p><a href=\"https:\/\/digiday.com\/media\/publishers-eye-push-notifications-aftermath-facebook-news-feed-changes\/?utm_medium=email&amp;utm_campaign=digidaydis&amp;utm_source=daily&amp;utm_content=180131\">Read more&#8230;<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Now that Facebook is\u00a0deprioritizing publishers\u2019 posts\u00a0in the news feed, there\u2019s more\u00a0urgency for publishers to make direct connections with readers. That means they\u2019re taking push notifications more seriously. The Wall Street Journal has tripled, to nine, the number of topics that its mobile app users can follow\u00a0and made it possible to \u201cfollow\u201d its writers so users [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1588,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17612],"tags":[],"yst_prominent_words":[1429,6448,1243,3632,1433,1351,2710,1236,2709,2708,1235,1810,1239],"acf":[],"_links":{"self":[{"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/posts\/3158"}],"collection":[{"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/comments?post=3158"}],"version-history":[{"count":0,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/posts\/3158\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/media\/1588"}],"wp:attachment":[{"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/media?parent=3158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/categories?post=3158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/tags?post=3158"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/mediamakersmeet.com\/wp-json\/wp\/v2\/yst_prominent_words?post=3158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}