1: 83% of U.S. teens have an iPhone <\/strong><\/h3>\n\n\n\nMoreover, 86% plan to buy one as their next phone, according to Piper Jaffray\u2019s 37th semi-annual Taking Stock With Teens<\/a> survey. The study also highlights how popular<\/a>, and aspirational, the Apple brand is in other areas too. The Apple Watch is the top smartwatch among teens, with 20% share, ahead of the Samsung Gear at 2%.
<\/p>\n\n\n\nOther notable findings included that half of all teens rank Amazon as their preferred website, 37% watch Netflix daily, and Snapchat is their \u201cfavorite\u201d social network.<\/p>\n\n\n\n
![\"\"](\"https:\/\/mediamakersmeet.com\/wp-content\/uploads\/2019\/04\/Teens-media-2019.jpg\")
Image: Technology & Social Media use among U.S. teens. Source: <\/em>Piper Jaffray<\/em><\/a> <\/figcaption><\/figure><\/div>\n\n\n\n2: Social media use among U.S. adults plateaus<\/strong><\/h3>\n\n\n\n\u201cThe share of U.S. adults who say they use certain online platforms or apps is statistically unchanged from where it stood in early 2018 despite a long stretch of controversies over privacy, fake news<\/a> and censorship on social media<\/a>,\u201d reported<\/a> the Pew Research Center, using data from survey conducted in January and February this year. <\/p>\n\n\n\nTheir research revealed that the number of \u201cadults who say they use Facebook, Pinterest, LinkedIn and Twitter are each largely the same<\/a> as in 2016, with only Instagram showing an uptick in use during this time period.\u201d <\/p>\n\n\n\n![\"\"](\"https:\/\/mediamakersmeet.com\/wp-content\/uploads\/2019\/04\/FT_19.04.10_SocialMedia2019_FacebookYouTube_2-1.png\")
<\/figure><\/div>\n\n\n\nWithin this, they also found \u201csubstantial age-related differences in platform use,\u201d particularly with regard to Instagram and Snapchat.
<\/p>\n\n\n\n
People aged \u201c18 to 24 are substantially more likely than those ages 25 to 29 to say they use Snapchat (73% vs. 47%) and Instagram (75% vs. 57%),\u201d the authors note.
<\/p>\n\n\n\n
3: Pinterest\u2019s IPO values it at $10 billion<\/strong><\/h3>\n\n\n\nDescribed by NewsWhip\u2019s Gabriele Boland<\/a> as \u201can underdog platform for publishers,\u201d Pinterest\u2019s recent IPO documentation (their S1<\/a>) states how valuable their audience is:
<\/p>\n\n\n\n\u201cPinterest reaches more than 250 million monthly active users, two thirds of whom are female. In the United States, our total audience includes 43% of internet users, according to an independent study by Comscore based on total unique visitors to our service. This includes eight out of 10 moms, who are often the primary decision-makers when it comes to buying products and services for their household, as well as more than half of all U.S. millennials. We expect to continue to grow our user base over time, especially in international markets.\u201d
<\/p><\/blockquote>\n\n\n\n
At the end of last year their generated revenue of $755.9 million, compared to $472.9 million for the same period in 2017.
<\/p>\n\n\n\n
\u201cPinterest is not a pure media channel, nor is it a pure utility,\u201d their prospectus says. \u201cIt\u2019s a media-rich utility that satisfies both emotional and functional needs by solving a widespread consumer problem that is unaddressed by many other platforms. We call it discovery.\u201d<\/p>\n\n\n\n
Data published<\/a> last year by NewsWhip, showed how a range of publishers – from BuzzFeed to the Daily Mail, New York Times and Vogue – were all enjoying engagement on the platform; while writing for FIPP Olga Nasalskaya has outlined<\/a> some of the benefits of the platform for advertisers and marketers. <\/p>\n\n\n\n![\"\"](\"https:\/\/mediamakersmeet.com\/wp-content\/uploads\/2019\/04\/Big-publishers-Pinterest-grey-1024x573.jpg\")
Image: Top Publishers on Pinterest, Q1 2018. Source: <\/em>Newswhip<\/em><\/a> <\/figcaption><\/figure>\n\n\n\n4: Snapchat is growing again – revenue up 39% on last year<\/strong>
<\/h3>\n\n\n\nThe ephemeral social network, which has stalled – and even seen its user base decline<\/a> – in the past year, had a busy (and better) month.
<\/p>\n\n\n\nIn launched a revamped Snapchat<\/a> app for Android, which matters, Digital Trends\u2019 Trevor Mogg<\/a> said, because \u201cthe social media app has always been a bit of a nightmare to use on Android, its slow and buggy performance causing much frustration and annoyance among users.\u201d
<\/p>\n\n\n\nSeparately, Casey Newton<\/a> at The Verge wrote<\/a> how, \u201cIn a bid to attract more users and advertisers,\u201d the network is going to make Snapchat Stories available in other apps. \u201cTinder and video chat app Houseparty are two of the companies that have agreed to put Snap Stories into their own products, with the Tinder integration expected sometime this summer.\u201d
<\/p>\n\n\n\nMeanwhile, with the network adding<\/a> four million users in the past quarter, taking it to 190 million daily active users, almost back to the 191 million daily active users is had a year ago, it\u2019s stock price (at the time of writing) jumped<\/a> 8%.
<\/p>\n\n\n\nThe network reaches 75% of 13-34 year-olds in the U.S. Hargreaves Lansdown, a FTSE 100 company investment company, notes<\/a> that:
<\/p>\n\n\n\n\u201cMillions of millennial eyeballs make Snapchat very attractive to advertisers…Average revenue per user reached $1.68 last quarter, a fraction of what Facebook achieves, suggesting advertisers could dig deeper still if offered the right product.\u201d<\/p><\/blockquote>\n\n\n\n
<\/p>\n\n\n\n
Other notable findings included that half of all teens rank Amazon as their preferred website, 37% watch Netflix daily, and Snapchat is their \u201cfavorite\u201d social network.<\/p>\n\n\n\n
2: Social media use among U.S. adults plateaus<\/strong><\/h3>\n\n\n\n\u201cThe share of U.S. adults who say they use certain online platforms or apps is statistically unchanged from where it stood in early 2018 despite a long stretch of controversies over privacy, fake news<\/a> and censorship on social media<\/a>,\u201d reported<\/a> the Pew Research Center, using data from survey conducted in January and February this year. <\/p>\n\n\n\nTheir research revealed that the number of \u201cadults who say they use Facebook, Pinterest, LinkedIn and Twitter are each largely the same<\/a> as in 2016, with only Instagram showing an uptick in use during this time period.\u201d <\/p>\n\n\n\n<\/figure><\/div>\n\n\n\nWithin this, they also found \u201csubstantial age-related differences in platform use,\u201d particularly with regard to Instagram and Snapchat.
<\/p>\n\n\n\n
People aged \u201c18 to 24 are substantially more likely than those ages 25 to 29 to say they use Snapchat (73% vs. 47%) and Instagram (75% vs. 57%),\u201d the authors note.
<\/p>\n\n\n\n
3: Pinterest\u2019s IPO values it at $10 billion<\/strong><\/h3>\n\n\n\nDescribed by NewsWhip\u2019s Gabriele Boland<\/a> as \u201can underdog platform for publishers,\u201d Pinterest\u2019s recent IPO documentation (their S1<\/a>) states how valuable their audience is:
<\/p>\n\n\n\n\u201cPinterest reaches more than 250 million monthly active users, two thirds of whom are female. In the United States, our total audience includes 43% of internet users, according to an independent study by Comscore based on total unique visitors to our service. This includes eight out of 10 moms, who are often the primary decision-makers when it comes to buying products and services for their household, as well as more than half of all U.S. millennials. We expect to continue to grow our user base over time, especially in international markets.\u201d
<\/p><\/blockquote>\n\n\n\n
At the end of last year their generated revenue of $755.9 million, compared to $472.9 million for the same period in 2017.
<\/p>\n\n\n\n
\u201cPinterest is not a pure media channel, nor is it a pure utility,\u201d their prospectus says. \u201cIt\u2019s a media-rich utility that satisfies both emotional and functional needs by solving a widespread consumer problem that is unaddressed by many other platforms. We call it discovery.\u201d<\/p>\n\n\n\n
Data published<\/a> last year by NewsWhip, showed how a range of publishers – from BuzzFeed to the Daily Mail, New York Times and Vogue – were all enjoying engagement on the platform; while writing for FIPP Olga Nasalskaya has outlined<\/a> some of the benefits of the platform for advertisers and marketers. <\/p>\n\n\n\n Image: Top Publishers on Pinterest, Q1 2018. Source: <\/em>Newswhip<\/em><\/a> <\/figcaption><\/figure>\n\n\n\n4: Snapchat is growing again – revenue up 39% on last year<\/strong>
<\/h3>\n\n\n\nThe ephemeral social network, which has stalled – and even seen its user base decline<\/a> – in the past year, had a busy (and better) month.
<\/p>\n\n\n\nIn launched a revamped Snapchat<\/a> app for Android, which matters, Digital Trends\u2019 Trevor Mogg<\/a> said, because \u201cthe social media app has always been a bit of a nightmare to use on Android, its slow and buggy performance causing much frustration and annoyance among users.\u201d
<\/p>\n\n\n\nSeparately, Casey Newton<\/a> at The Verge wrote<\/a> how, \u201cIn a bid to attract more users and advertisers,\u201d the network is going to make Snapchat Stories available in other apps. \u201cTinder and video chat app Houseparty are two of the companies that have agreed to put Snap Stories into their own products, with the Tinder integration expected sometime this summer.\u201d
<\/p>\n\n\n\nMeanwhile, with the network adding<\/a> four million users in the past quarter, taking it to 190 million daily active users, almost back to the 191 million daily active users is had a year ago, it\u2019s stock price (at the time of writing) jumped<\/a> 8%.
<\/p>\n\n\n\nThe network reaches 75% of 13-34 year-olds in the U.S. Hargreaves Lansdown, a FTSE 100 company investment company, notes<\/a> that:
<\/p>\n\n\n\n\u201cMillions of millennial eyeballs make Snapchat very attractive to advertisers…Average revenue per user reached $1.68 last quarter, a fraction of what Facebook achieves, suggesting advertisers could dig deeper still if offered the right product.\u201d<\/p><\/blockquote>\n\n\n\n
Their research revealed that the number of \u201cadults who say they use Facebook, Pinterest, LinkedIn and Twitter are each largely the same<\/a> as in 2016, with only Instagram showing an uptick in use during this time period.\u201d <\/p>\n\n\n\n Within this, they also found \u201csubstantial age-related differences in platform use,\u201d particularly with regard to Instagram and Snapchat. People aged \u201c18 to 24 are substantially more likely than those ages 25 to 29 to say they use Snapchat (73% vs. 47%) and Instagram (75% vs. 57%),\u201d the authors note. Described by NewsWhip\u2019s Gabriele Boland<\/a> as \u201can underdog platform for publishers,\u201d Pinterest\u2019s recent IPO documentation (their S1<\/a>) states how valuable their audience is: \u201cPinterest reaches more than 250 million monthly active users, two thirds of whom are female. In the United States, our total audience includes 43% of internet users, according to an independent study by Comscore based on total unique visitors to our service. This includes eight out of 10 moms, who are often the primary decision-makers when it comes to buying products and services for their household, as well as more than half of all U.S. millennials. We expect to continue to grow our user base over time, especially in international markets.\u201d At the end of last year their generated revenue of $755.9 million, compared to $472.9 million for the same period in 2017. \u201cPinterest is not a pure media channel, nor is it a pure utility,\u201d their prospectus says. \u201cIt\u2019s a media-rich utility that satisfies both emotional and functional needs by solving a widespread consumer problem that is unaddressed by many other platforms. We call it discovery.\u201d<\/p>\n\n\n\n Data published<\/a> last year by NewsWhip, showed how a range of publishers – from BuzzFeed to the Daily Mail, New York Times and Vogue – were all enjoying engagement on the platform; while writing for FIPP Olga Nasalskaya has outlined<\/a> some of the benefits of the platform for advertisers and marketers. <\/p>\n\n\n\n The ephemeral social network, which has stalled – and even seen its user base decline<\/a> – in the past year, had a busy (and better) month. In launched a revamped Snapchat<\/a> app for Android, which matters, Digital Trends\u2019 Trevor Mogg<\/a> said, because \u201cthe social media app has always been a bit of a nightmare to use on Android, its slow and buggy performance causing much frustration and annoyance among users.\u201d Separately, Casey Newton<\/a> at The Verge wrote<\/a> how, \u201cIn a bid to attract more users and advertisers,\u201d the network is going to make Snapchat Stories available in other apps. \u201cTinder and video chat app Houseparty are two of the companies that have agreed to put Snap Stories into their own products, with the Tinder integration expected sometime this summer.\u201d Meanwhile, with the network adding<\/a> four million users in the past quarter, taking it to 190 million daily active users, almost back to the 191 million daily active users is had a year ago, it\u2019s stock price (at the time of writing) jumped<\/a> 8%. The network reaches 75% of 13-34 year-olds in the U.S. Hargreaves Lansdown, a FTSE 100 company investment company, notes<\/a> that: \u201cMillions of millennial eyeballs make Snapchat very attractive to advertisers…Average revenue per user reached $1.68 last quarter, a fraction of what Facebook achieves, suggesting advertisers could dig deeper still if offered the right product.\u201d<\/p><\/blockquote>\n\n\n\n<\/figure><\/div>\n\n\n\n
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<\/p>\n\n\n\n3: Pinterest\u2019s IPO values it at $10 billion<\/strong><\/h3>\n\n\n\n
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<\/p>\n\n\n\n4: Snapchat is growing again – revenue up 39% on last year<\/strong>
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